Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting.

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

MAY 11, 2023

Perhaps one of the most advantageous aspects of digital marketing, retargeting campaigns hinge on past user data collected via website sessions and prior ad clicks, allowing you to send customized messaging (and different offers) to individuals that already have some semblance of your company. Clicks : The number of clicks on your ad.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Related Content: How to Use Big Data Analytics to Grow Your Marketing ROI. That won’t do any favors for proving content marketing ROI.).

ROI 96

ROI Marketing Conversion Rate Conversion 96

Single Grain

FEBRUARY 5, 2020

For example, if 100 people visit your website and 10 out of 100 download a PDF (which was predefined as a conversion), then the total conversions on your site would be 10 and the conversion rate would be 10%. For example, if you invest $100 in PPC and 10 people click on your ad, then your CPC would be $10.

Marketing 141

Marketing Conversion CPC CPA 141

Single Grain

JULY 24, 2023

Even if you’re not inheriting your ad account, taking time to audit is still worthwhile, as it can help you pinpoint what’s working, what isn’t, and what you could be doing better. Elsewhere, assess budget-related KPIs such as average Cost Per Click (CPC), looking for hidden opportunities to boost your ROI on paid search.

SEO 52

SEO Conversion Conversion Rate ROI 52

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

JULY 21, 2021

One particularly useful strategy is Target ROAS , which lets you bid based on your predicted average conversion value instead of your predicted conversion rate. Target ROAS (also known as “tROAS”) was available for most campaign types, except Video Action and Discovery Ads campaigns. Just click the orange button! ??.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

OCTOBER 3, 2019

Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Update or Cut Ads that Aren’t Performing.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

AUGUST 13, 2019

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now! For each campaign, make a list of 15-30 relevant keywords for each product category and then write relevant ad copy with the keywords. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

InMobi

AUGUST 30, 2018

For instance, ad click-through rates (CTR) will be higher on campaigns with high click fraud rates, while Cost Per Sale reported will be higher than it is in reality. Next Steps You need to ensure your mobile advertising increases your ROI.

Click Through Rate 52

Click Through Rate Mobile Ads Conversion Conversion Rate 52

Karola Karlson

FEBRUARY 1, 2021

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs?

CPC 52

CPC CPM Click Through Rate Audience 52

Karola Karlson

MAY 11, 2021

Your Facebook ad campaign metrics also indicate whether you’re getting a positive ROI (return on investment). All in all, it is crucial that you measure your Facebook ad performance on a regular basis, ideally every week. ask yourself whether there’s really any point to running Facebook ads.

CPA 52

CPA Conversion Rate CPM CPC 52

Single Grain

DECEMBER 23, 2019

Target ROAS : Get the best return on investment (ROI) on your spend. Maximize Conversions : Increase your conversion rate. For example, if you know that your conversion rate will spike in the coming days (maybe because of an upcoming promotion), you can schedule an appropriate adjustment for that period.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96