Remarketing Lists for Search Ads: The Tactical Guide to RLSA
AdvertiseMint
DECEMBER 1, 2023
That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. Be transparent by declaring the use of cookies in a privacy policy or banner message. Use UTM parameters to track conversions from remarketing clicks. Closely monitor clicks, add-to-cart rates, and purchases.
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