AdvertiseMint

JANUARY 17, 2024

You’re probably familiar with those little descriptive snippets under some ads. Case Studies and Examples of Callout Extensions Real businesses have seen big wins with callout extensions. Callout extensions led to big improvements for PPC Hero’s paid ads, lifting click-through rates by 221% and conversion rates by 40%.

Ad Click 52

Ad Click Shipping Pop-Up A/B Testing 52

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

InMobi

NOVEMBER 13, 2018

Publishers can be sure that their users only receive ads from brands that actually do business in their geography. Ad creatives can include maps, which help to highlight a company’s nearest physical storefront to the app end user. The mantra of real estate is location, location, location. percent, and it’s only 0.1

Advertising 52

Advertising Click Through Rate Cookies Banner 52

Single Grain

NOVEMBER 6, 2019

Based on this data, his company invested more heavily in reaching women through display advertising. He also found that visitors browsing real estate sites converted 50% better, prompting him to increase spending on that demographic as well. Which areas require growth.

ROI 96

ROI Marketing Conversion Rate Conversion 96