Ad Click Click Through Rate Real Estate Viewability 
Monetize More
FEBRUARY 24, 2023
Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.
InMobi
NOVEMBER 13, 2018
Publishers can be sure that their users only receive ads from brands that actually do business in their geography. Ad creatives can include maps, which help to highlight a company’s nearest physical storefront to the app end user. The mantra of real estate is location, location, location. percent, and it’s only 0.1
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