Ad Click Click Through Rate CPM Real Estate 
Monetize More
FEBRUARY 24, 2023
When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. CPM ads differ from CPC ads.
Single Grain
NOVEMBER 6, 2019
Based on this data, his company invested more heavily in reaching women through display advertising. He also found that visitors browsing real estate sites converted 50% better, prompting him to increase spending on that demographic as well.
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