AdvertiseMint

NOVEMBER 22, 2023

1: Identify Your Target Audience Knowing exactly who you want to sell to is crucial for strategically scaling your business. The first step is conducting thorough market research to identify your target audience. Using data analytics can also help you learn more about your audience and potential customers.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

VideoWeek

DECEMBER 12, 2022

FLEDGE combines two existing APIs, the Custom Audience API and Ad Selection API, to enable app owners to define and target audiences based on behaviour. For example, an app which has an ecommerce function would be able to use FLEDGE to target users who have placed items in their shopping basket, but not completed the purchase.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Affiliates 98

Affiliates Marketing CPA ROI 98

Karola Karlson

MAY 11, 2021

If the frequency is very high, it means that most people in your target audience have been reached times over. It’s time to either lower your ad budget or expand the target audience. TOP 3 Facebook ad metrics you should ignore. Ad agencies often like to show these metrics to their clients.

CPA 52

CPA Conversion Rate CPM CPC 52

Lemonads

MAY 24, 2021

Despite the fact that digital marketing is known for providing trackable results, running multiple campaigns targeting the same audience can disrupt the data and provide misleading information. Suffering a security breach can have very serious implications for your business, so you need to take the privacy of your target audience seriously.

Affiliates 52

Affiliates Marketing Geo targeting Conversion 52

Karola Karlson

FEBRUARY 1, 2021

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs?

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

APRIL 27, 2023

Properly structured accounts are crucial for managing campaigns efficiently and effectively: Check that your campaigns, ad groups and targeted keywords are well-organized and aligned with the business goals. Look at the performance of the campaigns along with key metrics like clicks, conversions and returns. It also increases ad spend.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52