Karola Karlson

MAY 11, 2021

Here are the 3 Facebook vanity metrics that I see companies reporting on: CPM – cost per 1000 people reached CPC – cost per click Ad click-through rate + relevance score. Ad agencies often like to show these metrics to their clients. Let’s also talk about the CTR or Click-through rate.

CPA 52

CPA Conversion Rate CPM CPC 52

InMobi

OCTOBER 9, 2018

So, who’s now involved in getting an ad to appear in an app? On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use.

Advertising 52

Advertising Ad network Ad Ops Banner 52

InMobi

MAY 21, 2019

In one Ipsos survey, half of respondents said they thought mobile ads were visually appealing, while 44 percent said the same think about desktop and laptop browser ads. When will mobile app ad spending overtake TV ad spending? Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JANUARY 22, 2019

Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app. The average click-through rate of all banner ads is around 0.06 But, they’re also less eye-catching and thus easier to ignore.

CPM 52

CPM CPC Advertising Banner 52

Martech

OCTOBER 23, 2023

Google search ads ‘can’t be replaced’ (Oct. 4) Joshua Lowcock, Global Chief Media Officer at a media agency called Universal McCann, told the judge that search ads cannot be replaced by other digital ads, such as Facebook ads – contrary to Google’s claims, reports Big Tech on Trial.

Mobile Search 79

Mobile Search Machine Learning Advertising Manufacturing 79

Single Grain

APRIL 27, 2023

It lowers your cost per click while improving click-through rates, ultimately enhancing return on investment. The frequency will vary depending on your account’s size and the ad spend amount, but conducting a PPC audit at least once per quarter is recommended. It also increases ad spend.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Digiday

OCTOBER 10, 2022

For this report, Digiday+ Research surveyed 388 industry professionals including publishers, agencies, brands and retailers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. That’s where we want to get to.”

Machine Learning 63

Machine Learning Audience Ad Targeting Media 63

Single Grain

NOVEMBER 17, 2020

You’ll also want to include a headshot in your ad, since images of people tend to capture attention and build trust. Simple “If-Then” Lead-Gen Form Ad. But if you’re struggling to pull the highest value data points out from the noise, I recommend keeping an eye on three specific metrics to start: Click-through rate.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

JULY 24, 2023

While you’re at it, be sure to examine any ad extensions you might be running to enhance the visibility of your ads: Although they can play a vital role in boosting click-through rates, the only extensions you should have in place are those highly relevant to your campaign goals and well-optimized with the most up-to-date information.

SEO 52

SEO Conversion Conversion Rate ROI 52

Single Grain

SEPTEMBER 30, 2019

Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. 3) Leverage the Power of Ad Extensions. Ad Extensions allow you to add some extra information about your business that is relevant for users. Click here to download it for free right now! The Complete Guide to Local SEO.

A/B Testing 110

A/B Testing SEO Banner Conversion 110