Digital Remedy

MAY 31, 2022

In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads.

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Control Group Impressions A/B Testing Ad Space 52

AdvertiseMint

JUNE 27, 2023

Are you looking for a way to boost your social media presence and reach more potential customers? To take your business to the next level, you should know strategies beyond creating ads and targeting certain demographics. Thankfully, Facebook’s Ads Manager lets you try different versions of your ads.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

RevX

NOVEMBER 7, 2022

Popular Posts A Beginner’s Guide to Incrementality Testing Improving Campaign Execution with Kush Shah Mobile Ad Creative Excellence: An Introduction to the Essential Ad Formats. What is an Affiliate Network or a No-SDK Ad Network? Preventing Mobile Ad Fraud.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. The tools that are at publishers’ disposal now - often for free - allow for real in-depth testing and optimization. the list goes on and on.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Monetize More

DECEMBER 29, 2022

Now there are a couple of additional considerations to keep in mind for CTV and mobile app inventory. For CTV : claim your CTV app location id and map the ad unit specifically to that CTV app location. For Mobile : Use app ID, app name and app store URL in your mobile ad requests.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

JULY 17, 2023

As a result, they report investing around 54% of their ad budget on average into programmatically purchased media. Here is an example of a video ad on YouTube : 4) Social Media Ads Programmatic ads can also be deployed on social media platforms like Facebook, Instagram, Twitter and LinkedIn.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. In this article, I will share the top-performing Facebook ads strategies to maximize your digital marketing efforts. Work With Us What Are Facebook Ads? Let’s begin!

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

NOVEMBER 15, 2019

So why aren’t your ads performing as well as you’d expect? The social media giant has been actively focusing on video by rewarding Pages that publish videos with higher spots in their followers’ organic feed. Think about testing videos of different lengths to see which works best. What Is A/B SEO Testing?

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

MAY 16, 2023

In this article, we’ll delve into the reasons why Facebook clothing ads are practically mandatory for your fashion business and how to get your audience to stop scrolling and check out what your fashion brand has to offer. Facebook, in particular, has grown to be one of the most popular social media platforms worldwide, boasting over 2.96

Fashion 52

Fashion Retargeting A/B Testing Audience 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. These agencies help you effectively purchase digital media through display advertising and real-time bidding.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

Single Grain

JUNE 16, 2023

These pop-up ads appear as small boxes on a web page, and viewers can choose to take action or click off the ad. Interstitial Ads Interstitial online advertising is popular for mobile ads. Interstitial ads are a solution for freemium apps, where users can opt to watch an ad instead of paying for the app.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52