Single Grain

MAY 20, 2021

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. We’ve all seen it happen: The marketing team makes drastic changes to the site in the name of UX, and causes the rankings to drop. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs.

SEO 98

SEO Pop-Up A/B Testing Marketing 98

Ad Rants

JUNE 28, 2023

Digital marketing keeps evolving and it can sometimes feel hard to keep up. In 2022, roughly five million new companies came into the market. That's a lot of competition -- and even more reason to kick your digital marketing into high gear. Try any of these digital marketing tactics. Double down on SEO.

SEO 215

SEO Marketing Pop-Up A/B Testing 215

Single Grain

OCTOBER 1, 2019

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. The role is different: those in SEO are focused on how to get visitors to your site , while those in CRO are focused on getting visitors to buy. Dive Deeper: .

SEO 108

SEO Conversion A/B Testing Conversion Rate 108

Martech

DECEMBER 9, 2024

“How are we using AI to improve marketing performance?” ” Marketers are coming to dread this question even as executives are asking it more often. However, this challenging questions is an opportunity to demonstrate AI’s genuine impact on customer engagement and marketing outcomes.

A/B Testing 122

A/B Testing MarTech Conversion SEO 122

Single Grain

JUNE 2, 2021

If you've been working in SEO for any amount of time, you probably have a bunch of checklists to refer to each time you work on a webpage. That said, SEO is in constant flux. Benchmarking and testing are the new tools in your SEO arsenal. In fact, benchmarking and testing are your new checklists.

SEO 98

SEO A/B Testing Click Through Rate Machine Learning 98

Ad Monsters

APRIL 15, 2025

After earning a masters degree in marketing analytics from the University of Maryland in 2021, he hunted for roles that lived at the intersection of data, strategy and media. We run A/B tests for new product features to ensure theyre effective before scaling. Im the trader of the ads, he said.

A/B Testing 99

A/B Testing Cookies Ad Tech Conversion 99

Single Grain

APRIL 24, 2025

Perplexity AI is a powerful search engine transforming how marketers research, strategize, and execute their SEO campaigns. Unlike traditional search engines, Perplexity AI delivers synthesized, contextual information that can dramatically streamline marketing workflows and enhance decision-making.

Marketing 52

Marketing SEO Conversion Rate Audience 52

Single Grain

APRIL 18, 2023

It’s not easy balancing SEO and CRO services for your brand. Many companies have separate divisions in their marketing departments devoted to each, while others prefer to outsource them. Although it can be tricky to navigate SEO and CRO in tandem, it’s one of the most crucial things you can do for your website.

SEO 98

SEO Conversion Rate A/B Testing Conversion 98

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. A person who looks it up is in the market to spend money. This is your go-to strategy. Use specialized tools.

SEO 127

SEO Conversion Conversion Rate Brand Awareness 127

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. 3) Develop Content Marketing Goals.

Marketing 112

Marketing A/B Testing SEO Banner 112

Martech

MAY 1, 2025

Lionfish Tech Advisors Aquarium is a market intelligence platform that combines large language models with input from its advisory team. A UI dashboard provides performance tracking, supply path optimization, and A/B testing. Puntt AI , which provides AI compliance agents to market, launched.

MarTech 80

MarTech A/B Testing SEO Conversion 80

Single Grain

JUNE 15, 2023

When visitors encounter your brand colors consistently throughout their interactions with your website, social media profiles, and marketing materials, it creates a cohesive and memorable brand experience. During the conversion testing, he discovered that the Hello Bar site, which was predominantly orange, converted notably well.

A/B Testing 52

A/B Testing Click Through Rate Conversion Conversion Rate 52

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. However, you can apply A/B testing to other types of content as well like blogs, sales pages, your home page, and the like.

ROI 98

ROI A/B Testing Marketing SEO 98

Single Grain

JUNE 29, 2021

The surreal situation changed customer preferences and their buying behavior, which has compelled marketing professionals to revamp their strategies. Owing to this, it has become imperative for email marketing professionals to adapt to evolving customer behaviors and needs. 11 Email Marketing Trends You Can't Ignore in 2021.

Marketing 137

Marketing A/B Testing SEO Conversion Rate 137

Martech

APRIL 11, 2025

Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards. AI-powered A/B testing for landing pages. How it helps yo This update takes the guesswork out of A/B testing. Well not any more!

A/B Testing 106

A/B Testing SEO Marketing Conversion 106

Single Grain

APRIL 21, 2025

What was once viewed with skepticism or even fear by many SEO professionals has now become an essential component of successful search strategies. As search engines continue to sophisticate their use of machine learning and natural language processing, marketers who leverage AI tools strategically advance their search visibility.

SEO 52

SEO Conversion Rate Conversion A/B Testing 52

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. A/B Testing. ” was talking about a vegetarian lunch?

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Martech Series

FEBRUARY 20, 2023

One of the things to master while running a website is search engine optimization (SEO). This means that you must keep up with SEO developments if you want to beat the competition. The tools available range from mobile-friendly testers and website speed tests to data insights on how to enhance your website to ensure its success.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Single Grain

DECEMBER 8, 2020

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn.

Marketing 52

Marketing Audience A/B Testing Retargeting 52

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech Series

NOVEMBER 25, 2022

Paid marketing may give you quick results, but if you want sustainable and long-term results, you should rely on organic marketing. . Organic marketing can be successful only when you do it right. Whether a B2B or a B2C organization, every organization must follow a protocol to achieve results through organic marketing.

A/B Testing 99

A/B Testing Marketing Audience SEO 99

AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

APRIL 21, 2025

What does this mean for businesses and marketers? Those who adapt their SEO strategies to accommodate voice search will gain a significant competitive advantage, while those who cling to outdated approaches risk becoming increasingly invisible to a growing segment of their potential audience.

SEO 52

SEO Conversion A/B Testing Audience 52

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns. Book My Free E-Commerce Marketing Consultation .

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend. Additionally, take into account the power of A/B testing.

Marketing 98

Marketing A/B Testing Conversion Rate Audience 98

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Martech Series

OCTOBER 3, 2022

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI. __. MarketFirst built one of the first cloud-based email marketing automation solutions in 1998.

MarTech 93

MarTech Marketing SEO ROI 93

Single Grain

MARCH 28, 2022

Another issue with content marketing metrics is that setting up tracking can be very difficult (or even impossible) depending on the tools provided by your company and your own technical abilities. Check out: How to Create a High-Performance Content Marketing Strategy in 2022. The 6 Most Important Content Marketing Metrics.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Martech

JUNE 3, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Test and Optimize: Conduct A/B testing to determine the most effective elements of your email campaign, such as subject lines, visuals, CTAs, or offers.

Marketing 116

Marketing eCommerce A/B Testing GDPR 116

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Marketing 117

Marketing SEO A/B Testing Communications 117

Martech

SEPTEMBER 18, 2024

Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Let’s explore what micro-moments are, why they matter for your marketing strategy and how to capture them effectively. ” or “How does AI impact digital marketing?”

Conversion 73

Conversion Conversion Rate Click Through Rate A/B Testing 73

Single Grain

JUNE 20, 2019

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. A landing page can be defined as a standalone web page created specifically for a marketing campaign. Testing Ability: You A/B test your ads right?

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

JUNE 13, 2023

Today, we’re going to dive into how to improve your social media game with digital marketing experts Neil Patel and Eric Siu, who open up and share their own challenges and explore strategies that can help us all “unsuck” at social media. Examine Their Social Media Presence.

A/B Testing 86

A/B Testing Media Marketing Audience 86

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

MARCH 25, 2020

Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. Because it’s one of very few marketing strategies that can increase your sales without spending more on advertising and content marketing. First of all, you might want to turn to influencer marketing : Source.

Conversion Rate 126

Conversion Rate Conversion A/B Testing Audience 126