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HubSpot’s February 2023 releases: The manager’s guide

Martech

Dig deeper: HubSpot debuts ChatSpot generative AI tool New SEO recommendations Your website can get more traffic by using several new SEO recommendation tools. Teams using Hubspot can now see if existing contacts have opened a case in Salesforce, giving all team members more visibility into customer communication and support.

SEO 96
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SEO and CRO Services: How to Use Both to Optimize Your Content

Single Grain

It’s not easy balancing SEO and CRO services for your brand. Although it can be tricky to navigate SEO and CRO in tandem, it’s one of the most crucial things you can do for your website. In this post, we’ll go through the key differences between SEO and CRO and how you can use them together to optimize your content.

SEO 98
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Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs. But conversion rate optimization (CRO) doesn’t have to conflict with SEO efforts. Why Marketing Tests Can Ruin SEO Efforts.

SEO 98
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Why You Should A/B Test Your Brand Color

Single Grain

Colors evoke emotions , convey messages, and create a sense of brand identity: By strategically selecting brand colors, you can effectively communicate your brand’s personality and values to your target audience. During the conversion testing, he discovered that the Hello Bar site, which was predominantly orange, converted notably well.

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Sales Funnel: Why You Need it For Any Marketing Strategy

AdvertiseMint

” Some key tactics include: Content marketing (blogs, videos, etc) to attract visitors Search Engine Optimization (SEO) to get found via relevant searches Pay-per-click (PPC) advertising targeting buyer keywords and interests The goal is visibility. Refine weak points and double down on what’s working via A/B testing.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Pay-per-impression (PPM). The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. SEO and SEM. Search engine optimization (SEO) and search engine marketing (SEM) refer to improving how often search engines redirect users to your website’s content. A holiday sale?

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What Is a Full-Funnel Marketing Strategy and Why Use It?

MNTN

Examples of lead magnets include: White papers Webinars E-books Free templates Product samples or free trials Training videos Newsletters Free consultations Create a Landing Page Once you’ve caught the eye of a potential customer, it’s time to make a powerful first impression.