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Unlocking the Power of Google Discovery Ads: How to Engage Your Target Audience and Maximize Ad Revenue?

Monetize More

When we want to drive conversions with media at scale, discovery ads can be used to drive sales, sign-ups, or more website visits. When we want to reach new customers with our media, by sharing visually rich ads across feeds on Google platforms, it can help attract potential new customers when they are open to trying new products.

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

Programmatic traffic monetization also enables websites to offer core services for free, such as search engines and social media, while covering operational costs through advertising revenue. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement.

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How To Use Facebook Ads for E-Commerce

AdvertiseMint

Step 6: Run A/B Test. Conduct A/B tests by creating variations of your ads to compare their performance. Test different visuals, ad copy, audiences, and placements. With the Facebook Business Manager, you can track click-through rates, conversion rates, and return on ad spend.

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7 Smart Ways to Reduce Banner Blindness

Automatad Inc.

Here are some banner blindness statistics that reflect the statement: The typical internet user is served 1,707 banner ads per month, but the click-through rate (CTR) of these ads is 0.1%. Mobile banner ads get clicks, but 50% of them are accidental. The CTR of rich media ads is higher in the range of 0.30

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The bright future and dark reality of AI in AdTech

Monetize More

By analyzing data from various sources, such as social media, browsing habits, and demographic information, AI can piece together a comprehensive picture of each user. Optimizely: Offers AI-powered experimentation and optimization tools for A/B testing, personalized content delivery, and conversion rate optimization.

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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

Publishers can create video ad spaces on their websites and sell them to advertisers through various programmatic means or direct deals. The video ads can be placed in different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.)

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity.

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