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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. In this article, we will thoroughly review both native and display advertising, compare them, identify use cases for every approach, and not only. Not really. They often do not pay attention to them.

ROI 64
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What is PPC Management? For Advertisers

Lemonads

Pay per Click (PPC) is an online advertising model, where advertisers pay every time a user clicks on their online ads. PPC is one of the most effective ways of getting website clicks and done right, it can set you apart from your competition. Let’s start! What is PPC? What is PPC Management?

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What is ROAS - How to Maximize your Return On Ad Spend?

Lemonads

If you are new to marketing and you are just getting used to all the acronyms of the industry, we’ve got your back! This allows you to know your conversion rate, the revenue as a consequence of those conversions, the amount of money you have spent on each ad (and every metric that is relevant to the goal of your campaign).

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TOP 15 Facebook Metrics to Track or Ignore in 2021

Karola Karlson

Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) Once you click on the “Columns: Performance” menu, you can see a selection of default ad reports. Are you happy with your Facebook ROAS?

CPA 52
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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

In this tactical guide to RLSA, we’ll explore how to: Create and use remarketing lists to track previous site visitors Set up RLSA campaigns to serve targeted ads Target specific keywords and ad groups with RLSA Use cross-channel remarketing strategies to supercharge your ROI And more! Remarketing helps you stay top of mind.

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How finance sites can 10X their ad revenue? [monetization tricks included]

Monetize More

You can use tools like Google Analytics, social media insights, and customer surveys to gather data about your audience’s demographics, behavior, and preferences. You can use various formats, such as articles, videos, infographics, and podcasts to present your content. Is it easy to navigate? Is the layout visually appealing?

Finance 52
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RevContent Vs Taboola: Which is the best bet?

Lemonads

Each one of us is always in search of those specific “needs” to improve strategies , earning awareness, traffic or in monetizing our own website, so let’s get to it and don’t search further! Still, from an advertiser’s point of view, it's difficult to tell which network can get you more clicks and a better return on investment.

CPM 52