A Marketer's Guide to Evaluating Bidder Performance of Multiple DSPs
InMobi
MARCH 5, 2019
A few of the key criteria to consider include: Type of inventory access (banner, native or video; in-app or mobile web; gaming or non-gaming). Bidding options (CPM, CPC, CPI, CPA, etc.). Otherwise, it becomes a needle-in-a-haystack problem for DSPs and the test results might not be statistically significant.
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