Remarketing Lists for Search Ads: The Tactical Guide to RLSA
AdvertiseMint
DECEMBER 1, 2023
Be transparent by declaring the use of cookies in a privacy policy or banner message. Use UTM parameters to track conversions from remarketing clicks. But avoid overpaying per click long-term and eroding ROI. Increase bids for very engaged visitors like those who added items to their carts or spent significant time on-site.
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