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Bloomreach Empowers Marketers to Uncover Revenue Opportunities Missed by A/B Testing with the Launch of Contextual Personalization

Martech Series

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

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7 Smart Ways to Reduce Banner Blindness

Automatad Inc.

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. Therefore, the phenomenon called banner blindness was born. Banner blindness has been here for a long time. How Does Banner Blindness Affect Publishers? So, look no further.

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Defining ad fatigue (and how to fight it)

illumin

However, over time, the target audience may become desensitized to the ad, leading to a decline in click-through and conversion rates. One factor that contributes to ad fatigue is the “banner blindness” phenomenon. Conduct A/B testing to compare different ads and determine which ones perform better.

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Global Opportunities for Manga and Content Publishers: Q&A with Mintegral

Digital Turbine

In Japanese manga apps, Mintegral has found that interactive videos and banners (especially MREC) demonstrate high click-through rates and monetization effectiveness. When choosing ad formats, Mintegral recommends developers to opt for the “Banner + Interactive Video” combination.

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Best High RPM Ad Networks for Publishers in 2023

Monetize More

For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. For example, you may find that video ads perform better than banner ads, or that one ad network consistently delivers higher RPMs than others.

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Optimizing Ads for Maximum Returns & Protecting Your Website

Monetize More

Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. A/B testing will help you determine which tactics work best for you and your website so you can maximize results from display ad revenue. Instead, focus on quality over quantity.

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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. Publishers can create video ad spaces on their websites and sell them to advertisers through various programmatic means or direct deals. 45% said they would buy a product discovered through video ads.