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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64
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What’s Old is New Again in Digital Advertising

Basis

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

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Visual-AI Company VISUA Launches Sponsorship Opportunities Research Tracking (SORT)

Martech Series

SORT allows sponsorship agencies and asset owners to identify new brand placement opportunities for sponsors and even provide potential exposure ROI data from historical footage and media, allowing precise valuation for possible sponsors.

ROI 84
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2024 B2B trends: 6 key areas for marketing success

Martech

Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB). Deliver personalized and positive experiences for buyers who are browsing on their phones.

Marketing 105
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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2 What is Ad Tech?

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Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world

Digiday

The takeaway from this data is one of the key pillars we believe is essential to building a meaningful, long-lasting client relationship: Tie everything back to sustainable business growth and ROI,” said Erin Flaxman, global chief growth officer, Havas Media Group. Takeoff & landing.

Media 57
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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy. billion in 2024.