2028 Ad Inventory Audience 
VideoWeek
FEBRUARY 7, 2025
Jason Fairchild, Co-Founder and CEO of tvScientific, said the funding would be critical to the companys aim for a tenfold increase in the value of the CTV ad market. He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028. Read more on VideoWeek.
VideoWeek
JUNE 13, 2025
The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content. Netflix Commits €1 Billion to Spanish Production Netflix is to invest over €1 billion in Spanish production between 2025 and 2028, CEO Ted Sarandos announced on Tuesday.
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Monetize More
MARCH 2, 2023
However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.
MNTN
DECEMBER 18, 2023
Will this Mean More or Less Ad Inventory? A recent report from GroupM has revealed that CTV ad revenue will grow by 13.2% Consumers having less interaction with advertisers (on TV, at least) will mean their tolerance for imprecision will be much lower, and every ad will need to count. globally this year, reaching $29.2
Brid.tv
DECEMBER 6, 2023
Rise of Contextual Targeting The Boom of CTV Advertising Personalization With the Help of AI Kick Off 2024 With TargetVideo Video Content and Video Trends for the Next Year With 92% audience reach worldwide , video has been steadily dominating throughout 2023, especially short-form videos like Reels and TikToks.
Martech Series
OCTOBER 31, 2022
Publishers using Taboola Header Bidding generate incremental revenue from existing display ads inventory and to date, top publishers McClatchy, Ströer, iMedia and many others are already live. This helps publishers increase auction density across display ad inventory, resulting in a stronger and healthier display marketplace.
VideoWeek
MAY 24, 2024
The Week in Tech Barb Joins MRC for Collaboration on Measurement Standards Barb, the UK TV measurement body, has joined the Media Rating Council (MRC), the US auditor of audience measurement services. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube.
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