Key Trends That Will Shape The Ad Space in 2023
Digital Remedy
DECEMBER 20, 2022
As we head into 2023, a notable trend emerging is the forecasted growth of connected TV—which should see double-digit increases next year and account for one-third of total TV spend by 2027 ,2 as it continues to steal dollars previously allocated to linear investments. Adpushup: Ad Tech Trends That We Can Expect in 2022.
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