Digital Remedy

DECEMBER 20, 2022

The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. 2022 brought a lot of growth to the ad tech space, showing no signs of slowing down heading into the new year. A Look Back.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Digital Remedy

DECEMBER 21, 2022

The Ad Tech Landscape. From print and radio to linear TV and OTT streaming, the ad tech atmosphere has been continuously reimagined and revamped since its early European days. In the 2020s, advertising technology (ad tech) is set to take another leap as advancements in digital media continue to surge.

Ad Tech 52

Ad Tech Marketing Media Agency 52

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. They are demand-side, who buy ad spaces on the online channels like websites and mobile app.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Automatad Inc.

DECEMBER 1, 2023

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

VideoWeek

JULY 1, 2022

The deal, which runs through to 2027, grants Amazon one game a week, meaning incumbent BT Sport will still air the vast majority of Champions League games. The food delivery service will also introduce advertising on its order-tracker page, selling ad space via the Deliveroo Media and Ecommerce platform that is due to roll out in July.

eCommerce 52

eCommerce Cookies GDPR Media 52

VideoWeek

NOVEMBER 10, 2023

billion-strong population is under 30 years old, suggesting online advertising is expected to rocket between now and 2027. percent, with online ad revenues forecast for 12.7 Omdia further predicted that YouTube and Meta will see video ad revenues in India grow in the mid- to high-teen percentages until 2025.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Similar plans in the UK aim to abolish the BBC licence fee in 2027.

Impressions 52

Impressions Ad Tech Media Agency 52