Remove 2027 Remove Ad Space Remove Ad Tech Remove Viewability
article thumbnail

Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content.

article thumbnail

The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

VideoWeek

Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. billion-strong population is under 30 years old, suggesting online advertising is expected to rocket between now and 2027.