Remove 2027 Remove Ad Inventory Remove Audience
article thumbnail

Audio advertising: the ultimate guide

illumin

The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted. It utilizes various audio channels such as radio, music streaming services , podcasts , and smart speakers to reach and engage target audiences. billion by 2027.

article thumbnail

The Hidden Challenges of Retail Media: What No One Tells You About Scaling Your Ad Business

Advendio

Retail Media 2025: Why Every Retailer Wants a Piece of the Ad Pie Retail media is growing exponentially, with major retailers recognizing its potential to diversify revenue and monetize first-party shopper data. retail media is set to account for more than 25% of total digital ad spend by 2027. In the U.S.,

Retail 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

March Madness advertising: why brands are scoring big this season

illumin

Adweek reported a 200% increase in total ad sales compared to the previous year, with 95% of the NCAA Womens Tournament’s ad inventory sold and the championship game’s ads completely sold out over three months in advance. Growth in audience for sports viewership Approximately 4.6

article thumbnail

An A-to-Z Guide on Building an OTT App

Brid.tv

Expanding your audience through OTT apps is the first step to scaling your business and eventually generating more revenue. OTT has become the most popular way of distributing content to your audience in recent years, and it is here to stay. billion by 2027. Or you can provide content for free and monetize it through video ads.

article thumbnail

Audio advertising: the ultimate guide

illumin

The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted. It utilizes various audio channels such as radio, music streaming services, podcasts, and smart speakers to reach and engage target audiences. billion by 2027.

article thumbnail

Mastering CTV Advertising: A Guide to Reaching Modern Viewers for Advertisers

Brid.tv

CTV advertising, then, means delivering video ads through these connected devices , and this advertising method has been steadily gaining momentum. By 2027, it’s predicted that 121 million U.S. This gives advertisers the tools to reach audiences based on demographics, interests, device type, and viewing habits.

article thumbnail

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. They are demand-side, who buy ad spaces on the online channels like websites and mobile app.