Adweek

JULY 17, 2025

That operation, which involved the distribution of out-of-context mobile ads, prompted Google to remove 352 apps from its Play Store, as ADWEEK previously reported. Google Pulls NSFW Video App XShorts From Play Store After ADWEEK Exposes Brand Ad Placement Trishla Ostwal Trishla is an Adweek staff reporter covering tech policy.

Mobile Ads

Basis

OCTOBER 18, 2024

By focusing on consumer preferences and evolving technologies, retail marketing teams can make the most of their ad spending, connect meaningfully with consumers, and foster brand loyalty in an increasingly competitive landscape. billion in sales and are forecast to surpass $100 billion in sales in 2025.

Retail

AdExchanger

MARCH 31, 2025

2025 will be the first year YouTube wins at ad revenue. Its the sound of the mobile ad tech ecosystem saying, We told you so. Plus, dya hear that? The post The Power Of You(Tube); Apples ATT Is An Antitrust Violation (In France) appeared first on AdExchanger.

Mobile Ads

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion in 2025.

Advertising

AdExchanger

MARCH 31, 2025

2025 will be the first year YouTube wins at ad revenue. Its the sound of the mobile ad tech ecosystem saying, We told you so. Plus, dya hear that? The post The Power Of You(Tube); Apples ATT Is An Antitrust Violation (In France) appeared first on AdExchanger.

Mobile Ads

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Here are some things to consider to get the best out of mobile campaigns. Keep your mobile ads short and sweet.

Marketing

Adtelligent

JULY 19, 2022

According to the latest data , the number of mobile devices operating worldwide in 2021 amounted to 15 billion and is expected to reach 18.22 billion by 2025. This tendency indicates that mobile advertising and mobile game advertising are powerful forces as more and more people turn to portable technologies.

Advertising

illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Mobile ads are also becoming increasingly popular with both audiences and advertisers as we move into the holiday shopping season. This makes short-form videos the most effective way to ensure an ad is seen and watched until completion.

Advertising

Single Grain

JUNE 13, 2023

LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. WebFX ) The number of mobile users will reach 7.49 billion by 2025. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive.

Advertising

VideoWeek

FEBRUARY 18, 2025

Advertisinghas grown from a small fraction of the mobile ad tech company’s business to the bulk of its revenues, and the firm isnow looking to divest its apps business to focus on advertising. The introduction of ads on streaming services added 1.7

Entertainment

Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. 7) By 2024, Mobile Marketing Will Amount to Nearly $399.6 Native Display Ad Spending ($84.57 Is Expected to Grow to $108.5

Advertising

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.

Header Bidding

InMobi

JUNE 4, 2025

As we look ahead to the balance of 2025 and into 2026, the data is clear: the mobile landscape isn’t just shifting—it’s transforming around consumer expectations. Mobile Trends report from eMarketer reveals a key milestone: for the first time, mobile video ad spending is expected to surpass mobile search.

Advertising

InMobi

AUGUST 4, 2021

It’s also important to note that a growing share of online shopping is now facilitated by mobile. in 2021 will originate from mobile devices, and that share is expected to rise to more than 44% by 2025. Bridging The Digital and Physical With Mobile Mobile is not just a buying channel in its own right.

Retail

InMobi

FEBRUARY 19, 2016

Jason Gruber, SVP Product Management & Strategy, Rubicon Project “Programmatic buying will exceed 50% of mobile ad buys and will break out of its niche and become an established answer to marketer’s digital advertising goals this year. Video has already become the mobile ad unit of choice for both brand and performance marketers.

Advertising

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.

Advertising

Lemonads

AUGUST 29, 2021

And, in some major platforms, mobile already drives more than all conversions , making this type of program a must for virtually all industries. Pros and Cons of Mobile Affiliate Marketing Spending on mobile ads surpassed 189 billion US dollars in 2019 , plus some believe that this number will rise to 240 billion in 2022.

Affiliates

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising

InMobi

DECEMBER 13, 2019

There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. For in-app mobile programmatic buying, the fastest growing specialized DSPs deliver on location or app performance (install and remarketing) use cases. Answer: likely not.

Advertising

VideoWeek

JULY 8, 2022

Azerion acquired the French and German subsidiaries of mobile ad tech firm Madvertise this week. He will oversee the advertiser-led, WFA-backed initiative in its aims to deliver a viable product by early 2025. ” The Week in Tech. Azerion Buys Madvertise for €11.3 ” ISBA Announces Margaret Joblin as President.

Ad Tech

VideoWeek

FEBRUARY 14, 2025

AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile ad tech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded ad tech business in the world.

Ad Tech

VideoWeek

MAY 8, 2025

Mobile ad tech business AppLovin has agreed the sale of its video games business,according to a filing on Wednesday. The deal is expected to close in Q2 2025. The firm announced plans to offload its mobile apps business in February, with a $900 million price tag attached to the portfolio of 10 games studios.

Ad Tech

VideoWeek

MAY 9, 2025

The Week in Tech AppLovin Offloads Apps Business as Ad Revenues Continue to Climb Mobile ad tech business AppLovin has agreed the sale of its video games business, according to a filing on Wednesday. The deal is expected to close in Q2 2025. billion for the quarter. Read more on VideoWeek.

Ad Tech

VideoWeek

JANUARY 17, 2025

The deal will see Sincera CEO Mike OSullivan report directly to Green upon completion of the acquisition, which is expected to close in the first quarter of 2025, subject to customary closing conditions. The agreement is expected to boost T-Mobiles ads business by giving it a foothold in the DOOH market. percent in 2024.

Demand Side Platform