Adtelligent

JULY 19, 2022

According to the latest data , the number of mobile devices operating worldwide in 2021 amounted to 15 billion and is expected to reach 18.22 billion by 2025. This tendency indicates that mobile advertising and mobile game advertising are powerful forces as more and more people turn to portable technologies.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

DECEMBER 13, 2019

But this is changing, thanks to smarter creatives and CPA (cost per action) buying. There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. And, these “niche” DSPs represent around 20% of the mobile ad programmatic market.

Advertising 52

Advertising Banner Marketing Rich Media 52

Single Grain

JUNE 13, 2023

LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. WebFX ) The number of mobile users will reach 7.49 billion by 2025. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.

Advertising 52

Advertising Finance CPC Brand Awareness 52