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Digital Advertising Guide

Adtelligent

According to the latest data , the number of mobile devices operating worldwide in 2021 amounted to 15 billion and is expected to reach 18.22 billion by 2025. This tendency indicates that mobile advertising and mobile game advertising are powerful forces as more and more people turn to portable technologies.

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How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

But this is changing, thanks to smarter creatives and CPA (cost per action) buying. There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. And, these “niche” DSPs represent around 20% of the mobile ad programmatic market.