illumin

NOVEMBER 28, 2024

Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments. Specifically, the company looks to improve its brand lift measurement through new partnerships. These efforts are a step towards enhanced and sustainable in-game advertising from Roblox.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Single Grain

APRIL 25, 2025

By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results.

Machine Learning 52

Machine Learning Audience Brand Lift Conversion Rate 52

illumin

JULY 23, 2024

There are also virtual walkthroughs and showrooms, AR video ads, 3D product showcases, AR games (such as Niantic Wayfarer and the aforementioned Pokemon Go), and more. Benefits of augmented reality in advertising Studies show that a great AR ad campaign is typically more effective than traditional advertising techniques.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). But the question is: do you know how to use AI for paid ads? Brand lift. within 30 days ( HubSpot Style Channel (YouTube) ). Engagement rate.

ROI 52

ROI CPA Marketing Conversion Rate 52

VideoWeek

NOVEMBER 24, 2023

YouTube Plans to Let Advertisers Buy Shorts Ads Separately YouTube is planning to let more advertisers buy ads exclusively on YouTube Shorts, AdExchanger reported this week. The new capability would therefore allow brands to target ads specifically on YouTube Shorts.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

DECEMBER 13, 2024

The new corporate structure is expected to be in place by mid-2025. The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. .

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Basis

APRIL 28, 2025

Total CTV ad spending is projected to grow 16.8% in 2025, reaching $33.48 And within that growth, programmatic CTV is a particularly dominant force: More than 90% of both display and video ad spending on CTV will be transacted programmatically in 2025.

Brand Lift 73

Brand Lift Advertising Video Ads Audience 73