Remove 2025 Remove Ad Tech Remove Video Ads
article thumbnail

Over half of ad buyers are using generative AI for video creation: IAB

Marketing Dive

Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media. Thirty percent of digital video ads are built from scratch or enhanced using the technology, with that number expected to grow to 39% in 2026.

article thumbnail

Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Father’s Day advertising trends for 2025

illumin

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. This marks a jump from $22.4 billion in 2024 and surpasses the previous record of $22.9

article thumbnail

Spotify’s ad tech rebrand: everything you need to know

illumin

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.

article thumbnail

New AdTech Report Shows the Impact of AI on Creative Ad Production

Ad Tech Daily

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

article thumbnail

Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Focus on Carbon-Neutral Data Centers: Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers. Use More Energy-Efficient Ad Formats: Some ad formats consume more energy than others. Aim for quality over quantity, targeting only the most relevant audiences.

article thumbnail

Jack in the Box links with T-Pain for Fortnite map, Twitch livestream

Marketing Dive

Published June 12, 2025 By Aaron Baar post share post print email license Jack in the Box teamed with entertainer T-Pain for a limited-edition Munchie Meal that is being promoted across Fortnite and Twitch. The brand has also partnered with bilingual digital media outlet Mitú and had a host-read ad on the popular podcast “Call Her Daddy.”