VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Peter Adams Senior Reporter post share post print email license Pepsi is taking a dig at its chief rival's iconic "Share a Coke" campaign. Company Announcements View all | Post a press release Why do people REALLY run in 2025? © 2025 TechTarget, Inc. 3, 2024 Michael M.

Food 90

Food Cookies Pop-Up ROI 90

illumin

DECEMBER 3, 2024

Focus on Carbon-Neutral Data Centers: Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers. Use More Energy-Efficient Ad Formats: Some ad formats consume more energy than others. Aim for quality over quantity, targeting only the most relevant audiences.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

PubMatic

MAY 14, 2025

According to Sensor Towers 2025 State of Mobile report, global in-app purchase (IAP) revenue across iOS and Google Play reached $150 billion in 2024 – a 13% year-over-year increase and the highest growth rate since 2021. The report forecasts that this will climb to $270 billion annually by 2025.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

VideoWeek

MAY 6, 2025

Digital Video Ad Spend Overtakes Linear TV in US Digital video ad spend surpassed linear TV in the US last year, according to the IAB, rising from 29 percent of total video spend in 2020, to 51 percent in 2024. percent of total ad-supported TV viewing. percent YoY during Q1 2025.

Advertising 52

Advertising Video Ads Ad Tech Agency 52

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Sara Karlovitch Staff Reporter post share post print email license A switch to cans reflects the growing importance of the convenience store market to Smirnoff Ice. billion for the first half of fiscal year 2025, a 0.6% Company Announcements View all | Post a press release Why do people REALLY run in 2025?

Cookies 67

Cookies ROI Retail Agency 67

illumin

NOVEMBER 28, 2024

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments. Follow @illuminHQ

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Marketing Dive

JUNE 12, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief E.l.f. Published June 12, 2025 Jessica Deyo Editor post share post print email license E.l.f.

Cookies 67

Cookies Pop-Up ROI Retail 67

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. million by 2025. billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Brid.tv

JANUARY 29, 2025

What awaits publishers, advertisers, and other industry players in 2025? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a. Here are my predictions.

Advertising 40

Advertising Native Advertising Video Ads Cookies 40

VideoWeek

JANUARY 18, 2024

Video was a significant beneficiary over this period, with a net balance of over six percent of those surveyed saying their video ad budgets increased during Q4. percent falls in ad spend in real terms for 2023 and 2024 respectively. Video saw net growth of +6.6 percent forecasted for 2025. percent and 0.7

Marketing 110

Marketing Video Ads Media Advertising 110

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Header Bidding 52

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

Adtelligent

JULY 19, 2022

billion by 2025. However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. Video ads are among the most engaging ads available online.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

Retail 98

Retail Marketing Audience Media 98

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. TPA Digital Launches Ad Tech Accelerator.

Ad Tech 98

Ad Tech Agency Media Audience 98

illumin

OCTOBER 6, 2023

Long form videos offer the opportunity to show pre-roll, mid-video, and post-video ads. Not only that, but these ads can be longer as well, since viewers are watching a more substantial piece of content. Since short videos can only sustain short ads, shown between videos, YouTube is feeling a loss in ad revenue.

Media 89

Media Audience Ad Tech Video Ads 89

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Disney+ Subs to Outnumber Netflix in 2025. Top Stories.

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

MARCH 14, 2025

The restructuring is part of a broader strategic reprioritisation to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes, said the ad tech firm. 1, saw a 17 percent YoY increase in viewing hours in February 2025, according to the German broadcaster.

Food 52

Food Ad Tech Media Agency 52

Ad Monsters

FEBRUARY 11, 2025

The electrifying Kendrick Lamar halftime aside, Super Bowl LIX was more than just a football game between two teams this year, it was an ad tech laboratory. From AD-IDs measurement precision to CTVs rising dominance, heres what the data reveals about the evolving future of advertising.

Ad Tech 71

Ad Tech Audience Impressions Advertising 71

VideoWeek

DECEMBER 8, 2023

The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. While 29 cents are spent on ad tech intermediaries, 35 cents go to low-quality media, invalid traffic and made-for-advertising (MFA) websites.

Video Ads 52

Video Ads Media Agency Ad Tech 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. billion payout for the MLS contract.

Ad Tech 98

Ad Tech Media Cookies Audience 98

illumin

APRIL 16, 2024

Sports streaming will boom in the next year too, so 2025 will likely be even bigger. Be sure to check out the Most Viewed Video Ads: March Madness 2022 and The best ads of the NBA Finals 2023. Made for marketers Learn how illumin can make your ads great too Get started! After ESPN, FOX, and Warner Bros.

Audience 52

Audience Ad Tech Video Ads Advertising 52

illumin

NOVEMBER 24, 2023

According to recent estimates, mobile ad spending in the US is projected to reach $53.9 billion by 2025. Silent ads are making a splash A greater number of website users are opting to scroll in silence. According to recent data ,66% of users dislike video ads that automatically play with sound. Follow @illuminHQ

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

VideoWeek

APRIL 12, 2024

In this week’s Week in Review: Andrew Jassy says Amazon Prime Video’s ad reach is over 200 million, BuzzFeed wants to become the “defining media company for the AI era”, and ProSieben fends off MFE as it sells off some non-TV assets.

Agency 52

Agency Ad Tech Video Ads Media 52

Smart-Hub

OCTOBER 5, 2022

In-Stream Video Ads: small video ads up to 30 seconds long. Usually, they are integrated at the beginning or at the end of a streaming video, the user cannot skip or scroll past them. Interactive Ads: ads that the user can interact with. What kind of ads can be set up in a mobile app?

Banner 40

Banner Advertising Video Ads Rich Media 40

VideoWeek

MARCH 17, 2023

RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. This study will help the FTC ensure that social media and video streaming companies are doing everything they can to keep scammers and deceptive ads off their platforms.” percent year-on-year. RTL says it now has 5.5

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

NOVEMBER 24, 2023

The Week in Tech Nexxen Integrates ACR Data for Audience Planning Nexxen, a CTV-focused ad tech firm, has launched a new set of planning tools based on automatic content recognition (ACR) data. The new capability would therefore allow brands to target ads specifically on YouTube Shorts.

Audience 52

Audience Video Ads Media Agency 52

illumin

JANUARY 22, 2024

for 2023-2025 (Source: eMarketer) This comes as Meta continuously develops and improves its app , bringing in new features such as rolling out a web experience for Threads, testing keyword search for New Zealand, Australian and Spanish markets, and conducting focus groups to digital creators to better understand the market.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

FEBRUARY 16, 2024

The commercial broadcaster also announced plans to invest in data and ad tech, while making its TF1+ streaming service “the leading free streaming platform in France” by strengthening its data strategy. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

Marketing 52

Marketing Entertainment Media Agency 52

VideoWeek

SEPTEMBER 1, 2023

As a result, the UK HFSS has been pushed back multiple times in order to give the industry time to prepare – it’s now not due to come into force until October 2025. Innovid Names Sarah Ripmaster SVP Strategic Accounts Innovid, a CTV ad tech business, has appointed Sarah Ripmaster as SVP Strategic Accounts.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

DECEMBER 13, 2024

The new corporate structure is expected to be in place by mid-2025. Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. ” The Week in TV MFE Secures 3.4

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

SEPTEMBER 13, 2024

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Agency Media 98