This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media. Thirty percent of digital videoads are built from scratch or enhanced using the technology, with that number expected to grow to 39% in 2026.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators AdTech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.
Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. This marks a jump from $22.4 billion in 2024 and surpasses the previous record of $22.9
Spotify is bringing a more simplified and revamped user experience to its adtech, including an expanded menu of interest segments. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.
Focus on Carbon-Neutral Data Centers: Brands can partner with adtech vendors and media platforms that utilize renewable energy in their data centers. Use More Energy-Efficient Ad Formats: Some ad formats consume more energy than others. Aim for quality over quantity, targeting only the most relevant audiences.
Published June 12, 2025 By Aaron Baar post share post print email license Jack in the Box teamed with entertainer T-Pain for a limited-edition Munchie Meal that is being promoted across Fortnite and Twitch. The brand has also partnered with bilingual digital media outlet Mitú and had a host-read ad on the popular podcast “Call Her Daddy.”
During the first quarter of 2025, ADvendio experienced a very productive period. CES marks the year’s official start for those of us in the ad-tech space. AI VideoAd Creation with Waymark Generate stunning, on-brand video creatives directly in ADvendio using our new AI-powered video builder.
In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. These capabilities will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year. The publisher appears to be running videoads within the feed.
The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic videoads on virtual billboards within Roblox’s immersive environments. Follow @illuminHQ
According to Sensor Towers 2025 State of Mobile report, global in-app purchase (IAP) revenue across iOS and Google Play reached $150 billion in 2024 – a 13% year-over-year increase and the highest growth rate since 2021. The report forecasts that this will climb to $270 billion annually by 2025.
In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and videoad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.
Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing AdTech CMO Corner An article from Dive Brief E.l.f. Published June 12, 2025 Jessica Deyo Editor post share post print email license E.l.f.
Digital VideoAd Spend Overtakes Linear TV in US Digital videoad spend surpassed linear TV in the US last year, according to the IAB, rising from 29 percent of total video spend in 2020, to 51 percent in 2024. percent of total ad-supported TV viewing. percent YoY during Q1 2025.
Published June 12, 2025 Sara Karlovitch Staff Reporter post share post print email license A switch to cans reflects the growing importance of the convenience store market to Smirnoff Ice. billion for the first half of fiscal year 2025, a 0.6% Company Announcements View all | Post a press release Why do people REALLY run in 2025?
Meta Announces AI Video and Highlights Tools for Advertisers Meta announced new AI tools for advertisers and agencies in Cannes, including Video Generation capabilities allowing advertisers to turn multiple images into multi-scene videos, with text overlays and music.
Tech Lab says this would allow the industry to build more efficient programmatic tools, and would better cater to new innovative programmatic solutions. ” On the commerce side, WPP Media said Criteo, Ocado Ads, and DICK’S Sporting Goods are signed up to feed commerce data into Open Intelligence. percent of UK households.
Top Stories Netflix Says In-House AdTech is Helping Ramp Up Revenues Netflix revenues jumped 16 percent during Q2 2025, the streaming giant announced on Thursday, while the company also upgraded its full-year revenue forecast to $44.8-45.2 billion, up from $43.5-44.5
The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.
Reddit’s Ads Business to Top $2 Billion by 2026 Reddit’s global ad revenues are projected to reach $1.8 billion in 2025, according to forecasts from WARC Media, and $2.5 AdTech Teads’ share price showed signs of recovery last week, following its 52-week low last month. billion by 2026.
Nexxen and Tubi Bring Partnership to UK Adtech business Nexxen has expanded its partnership with Tubi, the Fox-owned AVOD service, into the UK. Wurl found that October was the only month to see a YoY increase in ad fill rates, due to heavy political advertising in the US. Read more on VideoWeek.
The restructuring is part of a broader strategic reprioritisation to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes, said the adtech firm. 1, saw a 17 percent YoY increase in viewing hours in February 2025, according to the German broadcaster.
percent of companies surveyed by the IPA expect budgets to be up across the 2025/26 financial year, with at least some of this increased spend set to be allocated to traditional media channels. The videoad metrics accredited by the MRC are gross impressions, net impressions, gross clicks, and net clicks. A net balance of +18.4
In this week’s Week in Review: Zuckerberg believes in an all-AI future for advertising, Banijay considers bidding for ITV, and videoad spend tops 8 billion in the UK. Financial terms were undisclosed, but the adtech company said the partnership would help it expand into new markets and invest in its AI-driven technology.
The Week in Tech Experian Acquires AdTech Company Audigent Data giant Experian has acquired Audigent, a data activation and identity business, for an undisclosed amount. With visibility into over a billion videoad impressions daily, we see the sustainability issues that need fixing. Read more on VideoWeek.
PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell videoads within the next year. Read more on VideoWeek.
Video advertising is getting more and more demand, and in 2024, the videoad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of videoads can surpass $241 billion by 2028. million by 2025. billion in 2024.
What awaits publishers, advertisers, and other industry players in 2025? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a. Here are my predictions.
Video was a significant beneficiary over this period, with a net balance of over six percent of those surveyed saying their videoad budgets increased during Q4. percent falls in ad spend in real terms for 2023 and 2024 respectively. Video saw net growth of +6.6 percent forecasted for 2025. percent and 0.7
In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit videoads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit VideoAds TikTok has invited brands to request video submissions from creators.
In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out videoads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying videoads on Roblox include e.l.f Top Stories TF1 Reports 6.6
billion by 2025. However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. Videoads are among the most engaging ads available online.
In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.
Whoever ends up taking Netflix’s hand in adtech marriage may well be rewarded with a substantial dowry. Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. TPA Digital Launches AdTech Accelerator.
Long form videos offer the opportunity to show pre-roll, mid-video, and post-videoads. Not only that, but these ads can be longer as well, since viewers are watching a more substantial piece of content. Since short videos can only sustain short ads, shown between videos, YouTube is feeling a loss in ad revenue.
In this week’s Week in Review: a bipartisan bill to break up Google’s adtech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Disney+ Subs to Outnumber Netflix in 2025. Top Stories.
In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces videoads, and Reach lays off ten percent of its staff. Videoads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.
The electrifying Kendrick Lamar halftime aside, Super Bowl LIX was more than just a football game between two teams this year, it was an adtech laboratory. From AD-IDs measurement precision to CTVs rising dominance, heres what the data reveals about the evolving future of advertising.
The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. While 29 cents are spent on adtech intermediaries, 35 cents go to low-quality media, invalid traffic and made-for-advertising (MFA) websites.
Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the VideoAd Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. billion payout for the MLS contract.
Sports streaming will boom in the next year too, so 2025 will likely be even bigger. Be sure to check out the Most Viewed VideoAds: March Madness 2022 and The best ads of the NBA Finals 2023. Made for marketers Learn how illumin can make your ads great too Get started! After ESPN, FOX, and Warner Bros.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content