Ad Tech Daily

SEPTEMBER 13, 2024

Growth in Spend Despite Push for Privacy-Conscious Advertising Hampshire, UK – A new study from Juniper Research, the foremost experts in technology markets, has found that the global AdTech market will grow by 60% over the next five years, with AdTech platforms anticipated to generate $27 billion in 2024.

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Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Ad Monsters

JUNE 4, 2024

Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Many marketers are – let’s say – generally excited about the promised targeting power of CTV.

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VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. Read more on VideoWeek.

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VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. The regulator has set out its 2024-2025 child safety priorities that businesses should focus on, including turning off geolocation settings, targeted ads and the use of personal information in recommendation systems.

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Ad Monsters

OCTOBER 14, 2024

It’s no surprise that advertisers bank on personal ads for their business. However, many consumers feel personalized targeting is creepy, and I know marketers do not want audiences to equate them with creepiness. Ad tech is still fighting against this narrative. Will this change the $9.5

Marketing 105

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VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

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PubMatic

OCTOBER 10, 2024

With less than a month left until Election Day, voters continue to be inundated with political content, and publishers must balance facilitating productive discourse through political ads without compromising their brand. Political ads offer a unique advantage in predominantly relying on geographic and demographic signals versus cookies.

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Digiday

JULY 28, 2022

Google has confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024. “Google is very happy to force its rivals to pay [to use its ad tech stack] as long as it possibly can,” added the source.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Future Innovations (2023 and Beyond) As the Ad Tech industry continues to evolve, ongoing innovations promise exciting possibilities.

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VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.

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Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

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VideoWeek

MAY 27, 2022

Google Hit With Fresh UK Probe Over Anticompetitive Behaviour in Ad Tech. The UK’s antitrust regulator, the Competition and Markets Authority, on Thursday launched an investigation into whether Google has abused its dominant position in ad tech. TikTok’s US net ad revenues will rise by 184.4 Marketecture.tv

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VideoWeek

JUNE 21, 2024

.” Disney Announces BridgeID Data Matching Tool Disney continued its substantial investment in the tech side of its ad offering this week with the announcement of BridgeID, a solution which connects up Disney’s audience graph with third-party identity solutions, for ad targeting and measurement.

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VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

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VideoWeek

SEPTEMBER 29, 2023

The format is due to launch in beta in early 2024. X Could Be Profitable in Early 2024 Claims Linda Yaccarino X (formerly Twitter) could turn a profit in early 2024, CEO Linda Yaccarino said at Vox Media’s Code conference on Wednesday.

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YieldBird

JULY 5, 2024

Improved Integration with First-Party Data: Better use of advertisers’ data for personalized ad targeting. We do not show this data here, but in 2024 eCPM started to increase again. Real-Time Bidding Adjustments: More precise bid adjustments based on user behavior and intent. What did we observe?

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illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.

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Adtelligent

DECEMBER 26, 2023

Since the information comes directly from the customers, it is easier to improve ad targeting and personalization simply due to the quality of the gathered information. Besides, Google Ads Data Manager makes it easier to manage your own data connections and use that data. Better behavior pattern predictions. Availability.

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Brid.tv

NOVEMBER 17, 2023

Or, in the words of Cyphers and Schwartz of EFF, “ this pervasive online behavioral surveillance apparatus turns our lives into open books – every mouse click and screen swipe can be tracked and then disseminated throughout the vast ad tech ecosystem ”. However, behavioral targeting has ethical issues beyond just data privacy.

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VideoWeek

APRIL 26, 2024

First-party data is also attached to these profiles to enable audience targeting, while WBD says clean room solutions provided by Snowflake will enable advertisers to fold in their own data. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting.

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VideoWeek

JANUARY 19, 2024

Samba TV Brings CTV Audience Segments to Adform’s DSP Adform, a media buying platform, and Samba TV, an audience measurement company, have launched new CTV targeting capabilities on the DSP. The geo audience segments will be available to buy on Adform’s platform in Q1 2024 in Germany, UK, France, Italy and Spain. percent and 0.7

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VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

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Brid.tv

FEBRUARY 2, 2023

Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. In addition, Google announced its decision to remove third-party cookies in 2024. That is why contextual targeting might be a possible alternative to behavioral in the future.

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VideoWeek

JANUARY 26, 2024

percent in 2024. Million Subs, Phases Out Cheapest Ad-Free Tier Netflix added 13.1 Sir Martin Sorrell Warns of Advertiser Caution Continuing in 2024 Sir Martin Sorrell, executive chairman of S4 Capital, warned this week that he expects advertiser caution, which hit S4’s revenues throughout 2023, to continue into 2024.

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Ad Monsters

JANUARY 2, 2024

These were your favorite ad tech news stories, as told and dissected by the AdMosnters staff in 2023. The Top Ad Tech News of 2023 U.S. AD SPEND PROJECTED TO INCREASE IN Q4 AND 2024 Ad recession where? As the year progresses into Q4, ad spend predictions are much more optimistic.

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YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

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VideoWeek

MAY 30, 2025

FreeWheel and Innity Partner on Video Inventory in Southeast Asia FreeWheel, a video ad tech firm owned by Comcast, has partnered with media company Innity in Southeast Asia and Hong Kong. Innitys advertiser clients will have access to premium video sellers in the region, via FreeWheels ad server and supply-side platform (SSP).

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