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Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation

Ad Monsters

But to see it brought up in a legal filing after one of the most historic hip-hop beefs in music is a curveball only 2024 can throw at us. This legal action sheds light on potential malpractices within the music industry and draws striking parallels to ongoing issues in ad tech.

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Are Third-Party Cookies Really Going Away? The Latest Status in 2025

YieldBird

Google Changes Its Mind: Cookies Are Staying (For Now) The biggest twist came in July 2024 , when Google officially announced it would not phase out third-party cookies in Chrome , at least not in the way it had promised back in 2020. Now, in mid-2025, the reality is far more complicated-and for many in the industry, quite surprising.

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AdTech Spend to Reach $43.5 Billion Globally by 2029

Ad Tech Daily

Growth in Spend Despite Push for Privacy-Conscious Advertising Hampshire, UK – A new study from Juniper Research, the foremost experts in technology markets, has found that the global AdTech market will grow by 60% over the next five years, with AdTech platforms anticipated to generate $27 billion in 2024.

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The WIR: CTV Expected to Help Drive Global Ad Spend Past $1 Trillion This Year, NBCU and Walmart Run Shoppable Ads on Live Sports, and RTL AdAlliance Launches SMB Ad Tools

VideoWeek

In this week’s Week in Review: CTV tipped for another bumper year in 2025, RTL AdAlliances launches SMB ad tools, and NBCU pairs with Walmart for shoppable units in live sports. NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units.

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Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’

Digiday

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Why CTV May Decide Who Wins the White House – and the Fate of the Medium

Ad Monsters

Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Many marketers are – let’s say – generally excited about the promised targeting power of CTV.

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The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. Read more on VideoWeek.

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