AdExchanger

NOVEMBER 19, 2024

The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. Forrester released its first SSP wave since 2014 last week, and there’s a surprise.

Ad Tech

Marketing Dive

JUNE 17, 2025

Published June 17, 2025 Chris Kelly Senior Reporter post share post print email license Disney Advertising and Amazon Ads today integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon DSP. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story.

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Marketing Dive

AUGUST 1, 2025

1, 2025 Chris Kelly Senior Reporter post share post print email license Amazon CEO Andy Jassy speaks during a keynote address at AWS re:Invent 2024 at The Venetian Las Vegas on Dec. Published Aug. Amazon’s revenue generated from advertising rose 22% year over year in Q2 2025. billion in Q2 2025, per an earnings statement. “Our

Retail

VideoWeek

APRIL 25, 2025

In this week’s Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines. UK Advertising Returned to Growth in 2024, finds Thinkbox Data Total UK TV advertising investment reached 5.27 billion in 2024, up 3.8 Italy Drives Ad Growth at MFE MFEs ad revenues gained 4.7

Ad Tech

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

Ad Exchange

Digiday

JANUARY 7, 2024

Group Black is launching a new audience and insights data offering in the third quarter of 2024 that aims to provide advertisers with the ability to better target Black and Hispanic consumers.

Audience

Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have.

Ad Exchange

Digiday

MARCH 19, 2024

In 2021, the House of Mouse stated its ambition to generate more than 50% of its revenue through programmatic sales by the close of 2024 with the debut of the Disney Real-Time Ad Exchange (DRAX).

Demand Side Platform

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. billion in 2024. billion in 2024.

Video Ads

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. It connects with ad exchanges and data sources so you can find the best spots for your ads.

Advertising

VideoWeek

JANUARY 26, 2023

I predict the market will begin to improve prior to Q1 2024. If Google were to divide, this would have a long-term positive impact on ad tech companies, marketers and consumers. Additionally, the recession may play a role in the likelihood that a split will occur as splits are more likely during market troughs.

Ad Tech

AdExchanger

JUNE 15, 2022

But Nielsen ONE isn’t slated to be generally available until 2024, and alternate currency providers. ONE Thing To Rule Them All After a quiet stretch, Nielsen has new details on Nielsen ONE, its cross-device, cross-channel video rating product that began alpha tests last December.

Ad Exchange

Martech

FEBRUARY 7, 2024

The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. Event-based impression and click metrics will be abandoned in favor of aggregated reporting.

Cookies

Martech

MAY 2, 2024

The identity solution is live with NBCUniversal and coming soon to the Disney Real-Time Ad Exchange (DRAX). Olympics on CTV/OTT With a growing share of ad spend and eyeballs, CTV is becoming more relevant for viewers to navigate tentpole events like the upcoming Olympic Games Paris 2024.

Retargeting

Martech

JUNE 26, 2024

In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Slightly souring the news is the fact that digital ad spend is projected to grow by 16% in 2024, so that’s 4% of a larger number. The post The never-ending war against ad fraud appeared first on MarTech.

Machine Learning

Ad Monsters

JULY 30, 2024

Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, marking the highest spend in U.S. Incorporate header bidding to get multiple demand sources competing for your ad space. history, according to eMarketer.

Header Bidding

VideoWeek

FEBRUARY 26, 2024

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. It’s also building an ad server and an ad exchange inside the browser.

Ad Server

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

Ad Exchange

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. With SmartHub, this task gets simple.

ROI

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. For ad exchange owners, this is crucial as well. and COPPA standards.

Cookies

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. Build Your Profitable Ad Exchange Business With Us!

Advertising

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Ad spend on the channel is projected to hit $29.5 Why the explosion?

Advertising

MNTN

AUGUST 30, 2024

The company has already turned off cookies for more than 30 million Chrome users and plans to phase them out for 100% of Chrome users by Q3 2024. Ad Exchanges Ad exchanges are digital marketplaces where ad impressions are bought and sold in real-time.

Header Bidding

MNTN

AUGUST 30, 2024

The company has already turned off cookies for more than 30 million Chrome users and plans to phase them out for 100% of Chrome users by Q3 2024. Ad Exchanges Ad exchanges are digital marketplaces where ad impressions are bought and sold in real-time.

Header Bidding

Clearcode

OCTOBER 21, 2024

It enables on-device auctions run in the browser to choose relevant ads from websites the user has previously visited, but it also introduces additional capabilities like custom audiences, more complex auction logic, and the use of a trusted server for specific functions. Will Google’s Privacy Sandbox Ever Go Live?

Cookies

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

Ad network

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

Ad network

InMobi

JULY 26, 2021

The bottom line is, holiday advertising presents a great opportunity for mobile publishers to monetize and take advantage of the increased demand queued up to flow through in-app ad exchanges. And it’s important to do this in early Q3 to reap the benefits from the last few months of 2021. are being passed in the bid requests.

Header Bidding

VideoWeek

AUGUST 5, 2022

The roll-out will begin in markets already carrying HBO Max (the US and Latin America) before reaching Europe and Asia Pacific in 2024. The offering will include a free, ad-supported tier, a paid ad tier and a paid ad-free tier. HBO Max and Discovery+ are set to merge in 2023, Warner Bros. Discovery confirmed on Thursday.

Demand Side Platform

Automatad Inc.

DECEMBER 6, 2023

Reason for AdSense Moving From CPC to CPM The AdSense moves from CPC to CPM because they want: Consistency in calculating ad revenue for publishers Since publishers use various platforms like ad exchange , programmatic means, and header bidding , CPM will make it easy to compare revenue across technologies.

CPM

Automatad Inc.

DECEMBER 6, 2023

Reason for Adsense Moving From CPC to CPM The Adsense moves from CPC to CPM because they want: Consistency in calculating ad revenue for publishers Since publishers use various platforms like ad exchange , programmatic means, and header bidding , CPM will make it easy to compare revenue across technologies.

CPM

VideoWeek

SEPTEMBER 20, 2024

IAB Releases First In-Store Retail Media Standards IAB and IAB Europe have released the first industry definitions and measurement standards for in-store Retail Media, including recommended formats for in-store ad placements and standardised classification of key areas within stores where media can be deployed. percent YoY uptick in revenues.

Retail

Smart-Hub

JUNE 16, 2021

dollars in 2021 to 461 billion in 2024. White Label Ad Exchange: The Best Solution for Programmatic Advertising. Programmatic advertising uses artificial intelligence and real-time bidding (RTB) to help automate and streamline the ad buying process. Only in 2020, companies spent nearly 356 billion U.S.

Advertising

VideoWeek

JANUARY 5, 2024

billion transaction is expected to close mid-2024, subject to regulatory approvals. Texas attorneys had pushed for an August 2024 trial, according to Reuters , and argued that the delay was “allowing Google to abuse its market power for longer, at the expense of American consumers.” percent in 2024, according to Insider Intelligence.

Media

Automatad Inc.

JANUARY 23, 2024

Here is the list of alternatives marketers are considering to choose in 2024. Even though AdSense is actively testing the Privacy Sandbox APIs , it will report the test results to the Canadian Marketing Association (CMA) in Q2 2024. Source Undoubtedly, utilizing Privacy Sandbox for measurement and reporting will be on their checklist.

Audience

VideoWeek

JUNE 2, 2023

DoubleVerify Unveils Brand Safety and Viewability Suite Measurement firm DoubleVerify (DV) has launched DV Marketplace Suite, a platform of controls for SSPs, DSPs, marketplaces, ad exchanges and retail media networks. percent drop in ad spend this year, reflecting a decline in audience numbers and inventory.

Viewability

Clearcode

OCTOBER 21, 2024

This is how the cookie-syncing process works: A user visits a website that has a space to display an ad. The advertiser’s platform, a DSP, receives the request to serve an ad to the user. The ad exchange redirects (http redirect) the ad request to the pixel URL on the DMP’s side, passing the user ID in the URL parameter.

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