Remove 2023 Remove Impressions Remove Viewability
article thumbnail

Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

These include viewability measurement to determine that ads were able to be seen by a real person, fraud verification to mitigate invalid traffic, tools for ensuring ads run in the geographic location they’re intended to, and near real-time insights on attention and engagement. Kendra Barnett Kendra Barnett is Adweeks senior tech reporter.

article thumbnail

Why marketers must combat the hidden threat of MFA sites

Martech

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36 going to ad-tech fees and $0.35

Marketing 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Are you ready for retail media advertising? What you need to know in 2025

illumin

In todays landscape, the medium now includes a wide range of creative and engaging content from fleet media (vehicles decked out with digital out-of-home ads ) and onsite videos like Walmart’s RomCommcerce Add to Heart which it shared with customers during the 2023 holiday season. What is your definition of an impression?

Retail 52
article thumbnail

Optimize Viewability & Long Term Ad Revenue in 2023

Monetize More

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. But what exactly is ad viewability, and how can publishers and advertisers make sure their ads are being viewed? What exactly is Ad Viewability? Why should you care about Viewability?

article thumbnail

How to Advertise in a Recession in Five Simple Steps

Martech Series

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. Part of the problem with online advertising is that until now, a large proportion of impressions have gone unnoticed, thanks to poor placements, as well as bot traffic stealing valuable ad spend.

article thumbnail

Integral Ad Science Earns Industry’s First MRC Accreditation for CTV Viewable Impressions

Exchange Wire

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, [.]

article thumbnail

The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? Read on to discover the most promising mobile ad networks for 2023 and take your monetization efforts to new heights. Requires a large amount of monthly impressions for access. Switch to the advertising type that works for you.