Remove 2023 Remove Impressions Remove Viewability
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Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

These include viewability measurement to determine that ads were able to be seen by a real person, fraud verification to mitigate invalid traffic, tools for ensuring ads run in the geographic location they’re intended to, and near real-time insights on attention and engagement. Kendra Barnett Kendra Barnett is Adweeks senior tech reporter.

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Are you ready for retail media advertising? What you need to know in 2025

illumin

In todays landscape, the medium now includes a wide range of creative and engaging content from fleet media (vehicles decked out with digital out-of-home ads ) and onsite videos like Walmart’s RomCommcerce Add to Heart which it shared with customers during the 2023 holiday season. What is your definition of an impression?

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Why marketers must combat the hidden threat of MFA sites

Martech

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36 going to ad-tech fees and $0.35

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Winning the Battle for Audience Attention

Basis

Attention metrics have been characterized as an evolution of viewability telling advertisers not just whether an ad placement is viewable, but whether consumers are paying attention to it. Do all your ad impressions need to be in the highest attention environment? Notheres a balance, says Johnson.

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YieldFest 2024 – Panel Discussion: Tackling Challenges and Seizing Opportunities in the Future of Digital Advertising

YieldBird

Were not sure what was happening during the year, but compared to 2023 the performance is much worse. increasing revenue per active user, but at the same time restrict impressions per active user. Viewability is important, will be important, but probably not enough. Will there be other challenges to come?

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Optimize Viewability & Long Term Ad Revenue in 2023

Monetize More

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. But what exactly is ad viewability, and how can publishers and advertisers make sure their ads are being viewed? What exactly is Ad Viewability? Why should you care about Viewability?

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How to Advertise in a Recession in Five Simple Steps

Martech Series

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. Part of the problem with online advertising is that until now, a large proportion of impressions have gone unnoticed, thanks to poor placements, as well as bot traffic stealing valuable ad spend.