Exchange Wire

MAY 18, 2023

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, [.]

Viewability

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? Read on to discover the most promising mobile ad networks for 2023 and take your monetization efforts to new heights. Requires a large amount of monthly impressions for access. Switch to the advertising type that works for you.

Ad network

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023.

Demand Side Platform

Ad Monsters

DECEMBER 21, 2023

If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023. Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server. What is vCPM, and How Does It Relate to Viewability? This is the place for you.

Header Bidding

Martech Series

JANUARY 9, 2023

already provides multiple layers of protection against ad fraud, covering IAB’s viewability benchmarks such as IAB Tech Lab’s Open Measurement SDK, which enables full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT. ensure that all inventory is legitimate.

Viewability

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. To get access to Google AdX, Click here.

Advertising

Martech Series

OCTOBER 14, 2022

Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. IAS verification on Netflix will enable advertisers to maximize engagement through insights and make every impression count.

Viewability

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 Could 2023 be the tipping point? tons of carbon. Two birds, one stone?

Impressions

Martech Series

NOVEMBER 14, 2022

in 2023, rising from over $88 billion this year to over $107 billion next year. Madi Bachar, VP of Sales at MGID, says: “As digital marketers continue their transition from viewability to attention as the metric of choice, we’re thrilled to offer a progressive ad format that helps advertisers stand out among competitors.

Rich Media

Monetize More

DECEMBER 29, 2022

In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Predicted Viewability Bucket. Viewability : Signals that indicate a premium video ad experience.

Viewability

Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety. MFA supply is growing.

Marketing

Ad Monsters

APRIL 5, 2024

The remaining 10% yields diminishing returns because many sites generate only a fraction of ad impressions. For instance, in a 44,000 Publisher campaign, 86% of ad impressions concentrate on just 3,000 sites, leaving the other 41,000 publishers with less than 15% combined impressions. Our PCI serves as a compliance score.

GDPR

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

Ad Tech

YieldBird

NOVEMBER 10, 2023

Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 As consumers become more accustomed to online shopping and continue seeking great deals, robust sales during this holiday shopping weekend are expected to persist and possibly reach new heights in 2023. billion in sales, surpassing all previous years.

Viewability

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

Mobile Ads

VideoWeek

APRIL 20, 2023

The inaugural State of Sustainable Advertising report tracked carbon emissions for Q1 2023, and identified ‘Climate Risk’ websites whose emissions are twice the industry average. But by eliminating spend across certain high-emission websites, buyers can collectively cut up to 16 percent of those emissions.

Click Through Rate

Martech Series

NOVEMBER 20, 2022

By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB). Viewability Tracking. It is supposed to help both publishers and advertisers.

Data Management Platform

Digital Remedy

NOVEMBER 17, 2022

CTV is high-quality media, with low levels of fraud relative to many other digital channels and with 100% viewable inventory. Impressions and video completion rates (VCR) don’t tell the whole story of a campaign. The post CTV will be the Savior for DTC Brands in 2023 first appeared on Digital Remedy.

Brand Lift

YieldBird

MAY 31, 2023

Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. Some examples of how fraud is carried out: There are many ad scam tactics – here are just a couple of examples: Bots are quietly installed on consumers’ PCs and provoke impressions the user does not see. What is ad fraud?

Affiliates

Digiday

DECEMBER 13, 2022

If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement. What we expect to see in 2023 is that there is going to be a significant shift in measurement and efficiencies that retail media are driving,” he added.

Media

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars in 2023. billion USD. Techjury ) U.S.

Advertising

Monetize More

JULY 8, 2022

While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. Introduction. The benefits of Unified Auctions for Publishers.

Header Bidding

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 Could 2023 be the tipping point? tons of carbon. Two birds, one stone?

Advertising

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 Could 2023 be the tipping point? tons of carbon. Two birds, one stone?

Advertising

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 Could 2023 be the tipping point? tons of carbon. Two birds, one stone?

Advertising

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 Could 2023 be the tipping point? tons of carbon. Two birds, one stone?

Advertising

Basis

SEPTEMBER 10, 2024

Factors like its fragmented nature and lack of standardization make it vulnerable to fraud, from inflated ad impressions to wasted spending on inactive devices. This is of particular concern when it comes to programmatic CTV: In Q3 2023, 15% of programmatic CTV advertising traffic was found to be invalid. The bot can spoof 1.5

Advertising

Flashtalking by Mediaocean

FEBRUARY 28, 2023

New York, New York -- Globe Newswire, February 28, 2023 – Mediaocean , the mission-critical platform for omnichannel advertising, today announced an additional MRC accreditation for unified metrics spanning ad serving and verification across channels. We believe these solutions deliver accretive value for brands and their agency partners.”

Ad Server

Brid.tv

SEPTEMBER 25, 2024

CPM (cost-per-mille) measures the price advertisers and brands pay or bid for every 1,000 ad impressions. The formula for CPM is pretty straightforward: the total cost of an ad campaign is divided by the number of total ad impressions and multiplied by 1000. Why Use CPM? Approximately 70-80% of publishers use the CPM pricing model.

CPM

SODP

JUNE 8, 2023

As of April 2023, there were 5.18 Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Cost per mille (CPM), or cost per thousand, refers to the amount an advertiser pays for every 1,000 ad impressions their ad receives. What Is CPM?

CPM

Martech

NOVEMBER 7, 2023

Overall, July 2023 was 0.43 It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. So it’s getting closer and the impact is quite significant.” The last eight years are the warmest ever recorded. degrees Fahrenheit (0.24

Banner

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. published a study that found 17% of CTV ad impressions aired while a TV was turned off. The real upfront market. ” — Agency executive.

Marketing

Monetize More

JANUARY 6, 2023

This post was most recently updated on January 18th, 2023 There are a couple of main reasons Google could deduct money from your account: (1) If advertisers fail to pay for the ads displayed on your site or app; or (2) If invalid activities have been detected in your account. Breakdown your report by Ad Unit > Active View Viewable.

Viewability

Media Math

FEBRUARY 12, 2023

LinkedIn Twitter Facebook Email It seems that in 2023, our list of environmental threats is endless. But it’s estimated that a single digital ad campaign delivering 1 million impressions emits the same carbon footprint as a round-trip flight from Boston to London. In total, digital advertising activities generate approximately 3.5%

Viewability

VideoWeek

AUGUST 1, 2023

The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. DV also revealed its earnings for Q2 2023, reporting quarterly revenues of $133.7 million, up 22 percent YoY.

Viewability

Basis

MARCH 7, 2023

In 2023, US DOOH spending is forecast to grow by another 15.8%. Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 This is an increase of 34.9%

Advertising

VideoWeek

FEBRUARY 9, 2024

UK Households Ditched SVOD Subscriptions During Q4 Most major streaming services lost subscribers during Q4 2023 in the UK, according to measurement body Barb. The next day, the company announced Q4 2023 revenues of $1.36 billion in 2023, according to the BFI’s Research and Statistics Unit. million UK homes (65.4 million (67.3

Cookies