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How TikTok is transforming brand advertising

Martech

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. billion in revenue in 2023 — a 67% increase from 2022.

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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. They put pressure on buyers to act.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

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The Evolution of Search: From SEO to GEO

Spoton Digital Media

Let’s be clear: This is not a remix of SEO. A 2023 study showed optimized content boosted AI citations by up to 40%. SEO vs. GEO: The Stakes Have Changed SEO once meant ranking high with keywords, backlinks, and meta tags. SEO tracks clicks. GEO-Focused Keyword Strategy Search is now conversational.

SEO
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Why buyer groups matter in B2B demand gen and how to target them

Martech

In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. Think of conversations that happen internally at your company when you’re making decisions about a purchase. Do not create sales follow-ups for these people at their first point of conversion unless they ask for follow-up.

SEO
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Why Businesses Choose AI-Powered Marketing Agencies

Single Grain

AI Marketing Investment Trends 2023 2025 Growth Rate Global Market Size $20B $40B 100% SME Investment Increase Baseline +25% 25% YoY Organizational AI Adoption 55% 78% 42% Precision Targeting That Transforms Conversion Rates Traditional marketing operates on assumptions and broad demographic segments.

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The 10 Best PPC Agencies in NYC for High-Impact Ad Campaigns (2025)

Single Grain

Key Advantages: Extensive client satisfaction with documented 5-star reviews Google Premier Partner certification Full-service digital marketing integration Accessible pricing for growing businesses Service Portfolio: Google Ads, social media advertising, SEO, web design, and comprehensive digital marketing strategies.