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GenAI must win consumer trust if it is going to transform search marketing

Martech

The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. AI, SEO and digital marketers Even so, AI is having a significant impact on digital marketing. Google has been the dominant force in the online search market for more than 20 years.

SEO
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How TikTok is transforming brand advertising

Martech

Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. billion in revenue in 2023 — a 67% increase from 2022. This is significant, considering 57% of TikTok users tap the app’s search functionality and 23% search for something within 30 seconds of opening the app.

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What the Google antitrust ruling could mean for advertisers

Martech

In addition to diversifying SEO and SEM strategies, organizations may experience even more disruption in digital advertising performance as the flow of data about user interests and behaviors becomes more fragmented and scrutinized,” said Andrew Frank, distinguished VP Analyst in Gartner’s Marketing Practice.

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Semrush acquires Third Door Media, including MarTech

Martech

Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024.

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Perplexity Marketing Explained: Why Marketers Should Pay Attention

Single Grain

Perplexity AI is a powerful search engine transforming how marketers research, strategize, and execute their SEO campaigns. Enhancing Content Marketing and SEO Perplexity is transforming the way we handle SEO and content marketing. Integration with existing marketing workflows multiplies productivity and strategic capabilities.

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Why Businesses Choose AI-Powered Marketing Agencies

Single Grain

The global AI marketing market will reach $40 billion by the end of 2025 —double the $20 billion recorded in 2022. Baker Hughes needed to generate more qualified leads in their highly competitive industry where legacy SEO practices were failing. What makes this trend particularly noteworthy is its democratization across business sizes.

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What is GEO Marketing and How It Transforms Your Business Growth

Single Grain

Unlike traditional SEO, which aims to rank higher in search results, GEO ensures your brand becomes the trusted source that AI systems cite when answering user queries. ” How GEO Differs from Traditional SEO: A Strategic Comparison Understanding the distinction between SEO and GEO is crucial for modern marketing leaders.

SEO