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TikTok-Famous Skincare Brand BYOMA Breaks the Fourth Wall to Win Over Gen Z

Adweek

Your Skin Barrier Needs You,” debuting today, is the first global campaign from BYOMA, the brand founded in 2022 in Glasgow, Scotland that has since gained traction with young TikTok users and launched in Target, Boots, and Sephora Europe. As an education- and community-first brand, we felt a sense of responsibility to address this.

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Targeted Political Advertising in 2022: Challenges and Opportunities

Basis

Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. Read on to learn about the challenges to targeted political marketing in 2022, as well as some new targeting solutions marketers can use to cut through the chaos.

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Growth of Location Based Marketing and Its Importance

Martech Series

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

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It Finally Happened: CTV is More Popular than Linear

MNTN

TV measurement firm Nielsen reports that July 2022 saw streaming platforms—led by Netflix—surpass cable networks to claim the largest share of U.S. According to Nielsen, each of the five measurement weeks of July 2022 now accounts for five of the six highest-volume streaming weeks on record. TV viewing.

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Best B2B PPC Agency: Top 5 Choices for 2022

Single Grain

They can also offer advice on everything from geo-targeting to local marketing tactics. Fortunately, your agency will be skilled in creating custom ads built to attract, convert and engage your target audience, and you won’t need to hire specialist content creators or graphic designers to support them.

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What the Surge in Spanish-Language Streaming Means for Advertisers and Publishers

Ad Monsters

and abroad, streaming platforms are ramping up their offerings of Spanish-language content, creating fertile ground for publishers looking to reach Hispanic audiences through targeted advertising and cutting-edge ad operations. The Surge in Spanish-Language Streaming With a large and growing Hispanic population in the U.S.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Following are the best mobile ad networks for serving interstitial ads in 2022: 1. They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.