Monetize More

AUGUST 26, 2022

In real-world scenarios, seasonality, niche, ad providers, and traffic sources all have a significant impact on these numbers. Get the pageviews statistics from the Audience section in Google Analytics. Above the fold or ATF – Refers to the space at the top of a web page that appears right after the site loads.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

In real-world scenarios, seasonality, niche, ad providers, and traffic sources all have a significant impact on these numbers. Get the pageviews statistics from the Audience section in Google Analytics. Above the fold or ATF – Refers to the space at the top of a web page that appears right after the site loads.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

SODP

MAY 22, 2023

Online advertising revenue allows publishers to reach and build new audiences, without having to overcome any reluctance at paying for content. With digital ad spend in the US set to surpass two-thirds of the ad industry’s total this year, understanding ad revenue is essential for publishers trying to map out their business strategy.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

NewProgrammatic

FEBRUARY 24, 2022

In 2022, we are facing a cookieless future of advertising. Here is what digital marketers can expect from 2022 and the following years. In 2022, that’s no longer the case. So how can advertisers make sure that ads are reaching the desired audience? These are not the recommended strategy for 2022.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). An example of integration between a DSP and a DMP is to gain audience extension.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

SODP

JUNE 8, 2023

Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. What Is an Average CPM?

CPM 52

CPM CPA CPC Real Estate 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Brid.tv

JANUARY 2, 2023

Great Audience Targeting — Different apps have different user bases, making it easier for advertisers to choose apps with the audience they are looking for. In addition to this, apps gather more useful user data for audience targeting purposes than websites do. On the other hand, rewarded video ads can earn around $12–$13.

Advertising 52

Advertising Conversion Rate Banner Video Ads 52

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

VideoWeek

JANUARY 20, 2023

Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. CPO and COO Greg Peters will join Ted Sarandos as co-CEOs. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Marketplace 2. Benefits of In-App Advertising.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Digiday

NOVEMBER 2, 2022

The New York Times Company’s Q3 2022 earnings report. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Advertisers seem to be getting cold feet about where and when they execute their remaining 2022 budgets.

Media 55

Media Ad Inventory Video Ads Advertising 55

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. CTV devices are now the most dominant platform for video ad impressions,” said Jessica Hogue, GM, Measurement & Industries at Innovid. “As

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 29, 2023

LG Ad Solutions and Affinity Launch CTV Targeting Tool LG Ad Solutions and Affinity, a purchase insights firm, have launched a targeting and measurement tool for CTV. LoopIQ uses purchase data to reach relevant CTV audiences and measure campaign impact on customer spend.

Media 52

Media Non-Profit Advertising Ad Tech 52

Clearcode

APRIL 26, 2022

Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. Transcript From the Video Presentation. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Next up we have ad networks.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. Higher Returns on Investment.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

AUGUST 3, 2023

Work With Us 13 Display Advertising Trends to Keep an Eye On Display ads make up 12% of website traffic, making this a core advertising strategy for any marketer. 1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. to reach the right audience.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

NOVEMBER 14, 2023

This gives you the opportunity to test different ad creatives, targeting parameters and campaign strategies without committing significant financial resources upfront. From Facebook to Google to Amazon, these sites have enormous and highly engaged audiences, as well as increasingly sophisticated audience targeting systems.

Ad network 98

Ad network Conversion CPC CPM 98