article thumbnail

The Present and Future of Ads Privacy

MNTN

The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.

GDPR 52
article thumbnail

After EU child safety complaints, TikTok tweaks ad disclosures but profiling concerns remain

TechCrunch Ads

And the Commission PR acknowledges that Member State level consumer protection agencies may end up taking action at a national level to address remaining concerns.

GDPR 81
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Regulation-Compliant Cannabis Marketing: A How-To

Basis

An ever-shifting regulatory landscape that requires a considerable amount of up-front research compared to other consumer packaged goods. At the same time, as more and more privacy-focused regulations pop up across the country, cannabis brands must continually monitor these regulatory developments to in order to avoid costly fines.

article thumbnail

Weekly Roundup: Contextual Advertising Scrapes Data, Apple’s ATT, Ad Revenues in 2021, and More

Automatad Inc.

Advertisers put a hold on their campaigns and reduced their ad spends during 2020. Owing to the rapidly increasing attention towards user privacy, publishers are coming up with different strategies to build their first-party data repositories by focussing on data gathered from email lists, social media content marketing, and other methods.

article thumbnail

AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

The market goes up because more and more people are interested in a data-driven marketing. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2

article thumbnail

The WIR: BBC Chairman Steps Down, AI Delivers Results for WPP, and TF1 Reports a Drop in Ad Sales

VideoWeek

The JIC was set up by Comcast-NBCUniversal, Paramount Global, Fox, Warner Bros. Some of the changes relate to the action plan submitted in response to the Belgian Data Protection Authority’s ruling that the TCF violates GDPR. Meta stock was up 11 percent following the results. The company said streaming hours were up by 4.2

Agency 52
article thumbnail

7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. 2) Explore Emerging Markets.