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The Present and Future of Ads Privacy

MNTN

The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.

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Uh oh! European carriers are trying to get into ‘personalized’ ad targeting

TechCrunch Ads

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

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Regulation-Compliant Cannabis Marketing: A How-To

Basis

An ever-shifting regulatory landscape that requires a considerable amount of up-front research compared to other consumer packaged goods. At the same time, as more and more privacy-focused regulations pop up across the country, cannabis brands must continually monitor these regulatory developments to in order to avoid costly fines.

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Weekly Roundup: Contextual Advertising Scrapes Data, Apple’s ATT, Ad Revenues in 2021, and More

Automatad Inc.

With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. Advertisers put a hold on their campaigns and reduced their ad spends during 2020. Publishers’ role in data collection as TCF is in jeopardy. Data Source: eMarketer.

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Digital Advertising Regulation in 2023: What Marketers Need to Know

Basis

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals?

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Weekly Roundup: Identity Resolution in Programmatic Advertising, 2021 Holiday Retail Spending, and More

Automatad Inc.

The ad industry is divided into two sides, as Belgian Data Protection Authority rules that IAB Europe’s Transparency and Consent Framework violates GDPR on multiple levels. Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers. It’s up to everyone else to act responsibly.” . Cookieless Advertising.

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. How the data stacks up. Other deterministic data: N/A.