Martech Series

JUNE 21, 2022

The news comes following a record turnaround for the company since its refounding in 2020. Julie Parrish, chief marketing officer at Corelight, and Stephen Singh, experienced global vice president of M&A, ITO Strategy, Planning and Implementation, both now lend their experience as independent directors.

Finance 97

Finance MarTech Marketing Data Management Platform 97

Digiday

FEBRUARY 8, 2023

Tawakol — who co-founded the data management platform BlueKai and also the enterprise voice AI platform Voicea — wouldn’t disclose any specific brands or content creators that have agreed to test his company’s latest tech. The broader market of generative AI startups continues to grow. billion in 2021 to $2.7

Marketing 71

Marketing Data Management Platform Shipping Education 71

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Single Grain

NOVEMBER 13, 2019

Here's an example of a buyer persona template : With programmatic advertising, you are not just relying on first-party data, which comes from your CRM and market research, but you can also use it in conjunction with third-party data offered by data management platforms (DMP).

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Clearcode

OCTOBER 21, 2024

Private Aggregation API : Aggregates and reports on cross-site data in a privacy-preserving manner. FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox.

Cookies 52

Cookies A/B Testing Demand Side Platform Audience 52

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We

Ad Tech 98

Ad Tech Media Cookies Audience 98

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

FEBRUARY 2, 2021

” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences. DMPs are therefore an important link between advertisers and DSPs.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Adtelligent

FEBRUARY 2, 2022

It is possible by collecting data about a user’s web-browsing behavior with the help of any user identifier like pixel or cookies. Data is usually harvested from numerous sources to get a fuller picture of users’ online habits.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

OCTOBER 21, 2024

By aggregating data from various websites, advertisers build user profiles in a data platform, such as a data management platform (DMP) or customer data platforms (CDPs), to target users with ads tailored to their preferences.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Single Grain

JUNE 30, 2022

Hubgen, founded in 2020, is a digital marketing agency based in the U.K. In 2020, the agency worked with a £1.5 Build ad campaigns that drive maximum revenue by leveraging programmatic media buying that combines proprietary data activation and targeting strategies. Get My Free Programmatic Advertising Plan .

Agency 52

Agency Advertising Retargeting Conversion 52

SODP

JUNE 27, 2023

Integration With Other Tools Many DSPs provide integration with other adtech solutions, including data management platforms (DMPs) and customer relationship management (CRM) systems. Integration allows advertisers to leverage supplementary data sources and amplify their targeting and personalization efforts.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Clearcode

MARCH 15, 2023

First-party data is collected in various ways, such as via form submissions and web analytics tools. Source: Forrester The term “zero-party data” was coined by Forrester Research, a company that promotes the idea of a customer-centric attitude. marketplaces or exchanges) and data management platform (DMP) vendors.

GDPR 52

GDPR Audience Cookies eCommerce 52

Lemonads

NOVEMBER 29, 2020

DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). In the US, 85% of digital display advertising spending was transacted through programmatic technology in 2020.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Automatad Inc.

DECEMBER 23, 2022

CPRA, also known as Proposition 24, was passed on November 3, 2020. As attention to sharing and retaining consumer data seems to be the primary focus under most upcoming privacy policies, publishers should consider using consent and data management platforms to keep track of their data processing activities.

GDPR 52

GDPR Non-Profit Advertising Ad Tech 52

Clearcode

APRIL 26, 2022

The goal of the CCPA is to make it easier for Californian citizens and residents to know the types of personal information businesses collect about them, and give them the right not to agree to the sale of their personal data to other parties. The first one is a publisher’s ad server, also known as a first-party ad server.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Digiday

OCTOBER 9, 2022

.” Kevin Bauer, data and identity lead at Prohaska Consulting, echoed Knapp’s thoughts, pointing out how first-party data comes with a premium, especially compared to earlier years when third-party data was readily available and widely used.

Marketing 78

Marketing Demand Side Platform Data Management Platform Retail 78

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. US connected TV programmatic display ad spend will reach a record $8.88

Advertising 124

Advertising Marketing Ad Exchange Retail 124

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 126

First-Party Cookies Cookies Impressions Ad Exchange 126

Martech

JANUARY 11, 2022

The film wrapped shooting in 2020 right before the pandemic became widespread. In March 2020, Tourism Ireland paused its paid media advertising. With borders closed by St. Retooling a marketing strategy during the recovery. Tourism Ireland has had an ambition to be world leaders in digital destination marketing.

Marketing 111

Marketing Data Management Platform Retargeting Food 111

Monetize More

FEBRUARY 7, 2023

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. Third party cookie apocalypse already arrived in 2020 when Edge, Firefox and Safari started blocking third party cookies by default.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. Third party cookie apocalypse already arrived in 2020 when Edge, Firefox and Safari started blocking third party cookies by default. Frequently Asked Questions.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52