Automatad Inc.
FEBRUARY 29, 2024
The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. Are you one among them?
TechCrunch Ads
JUNE 14, 2022
However, the UK watchdog has so far deferred intervention over the feature — prioritizing other areas of Apple’s business to investigate (such as App Store rules ) as it continues to wait for the government to enact a major competition reform targeting tech giants’ market power.
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Brid.tv
OCTOBER 17, 2022
What Are Post-Roll Ads? Post-roll ads are a subcategory of instream ads (advertisements that show up within a video stream). As the name suggests, post-roll ads play after the video ends , as opposed to pre-roll ads , which play before a video, and mid-roll ads , which show up during the stream.
TechCrunch Ads
JUNE 24, 2022
” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.
Smart-Hub
DECEMBER 22, 2023
The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Infinite Potential On SmartHub Ad Exchange! The AdTech market is projected to grow from 579.4
Clearcode
APRIL 21, 2023
Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
Single Grain
DECEMBER 27, 2019
In 2020, the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners alike. Read on to discover the top podcast trends for 2020, so you know how to survive in this increasingly competitive space. Get A Free Consultation.
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