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Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

The SaaS industry is growing rapidly: Between 2019 and 2023, the global SaaS market is forecast to be worth a staggering $60.36 Then in the 1990s , the Internet helped evolve this service into “a new class of centralized computing, called application service providers.” Conducting market research is equally important.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

They then move on to converting a new customer. Or the acquisition costs associated with continually acquiring new customers as they neglect those who have already bought from them? Not only can UX testing reduce the costs of getting a new customer, it ensures that your relationship with your customers are more authentic.

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6 Google Ads Trends You Can’t Ignore in 2020

Single Grain

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. That’s why we’ve rounded up the six biggest Google Ads trends for 2020 to help you plan the right marketing campaigns for your business this year. Trend #1: Google Ads Smart Bidding.

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TikTok Marketing: How to Get Started with Ads on This Platform

Single Grain

Some of you may love it, some of you may loathe it and some of you may even think it’s an app for children. However, you cannot deny that TikTok is an app that is taking the social media world by storm. was launched as an app on which people could create short (up to one minute) lip-syncing music videos with sound tracks and effects.

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