Remove are-your-video-views-accurate-comparing-video-viewability-metrics
article thumbnail

Are Your Video Views Accurate? Comparing Video Viewability Metrics

InMobi

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. No wonder advertisers are spending more on these ad formats year over year. Video: 93% IAS Q2 Benchmark: 50% // InMobi U.S.

article thumbnail

Mobile Ad Viewability: What You Need to Know

InMobi

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

article thumbnail

Why we care about video advertising

Martech

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. compared to last year , with total revenues of $39.5 Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly.