2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending
Basis
MARCH 17, 2025
Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.
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