Basis

JULY 1, 2022

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM 97

CPM Impressions Ad Exchange Demand Side Platform 97

VideoWeek

OCTOBER 6, 2023

Altice acquired the ad tech firm in 2017 for €285 million. ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The company said publishers can activate A/B testing with a single click.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. 25% of shoppers used voice assistants during their holiday shopping in 2017.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. 25% of shoppers used voice assistants during their holiday shopping in 2017.

Marketing 111

Marketing SEO Machine Learning Banner 111

Basis

AUGUST 23, 2023

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. Amazon said the product has no minimum campaign spend, no minimum daily spend and no upfront commitments.

Ad Tech 98

Ad Tech Cookies Agency Media 98

VideoWeek

JANUARY 12, 2024

Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation. Fonseca was not named as a suspect, but as head of the telco during 2017-22, the alleged corruption took place on his watch.

Cookies 98

Cookies Audience Media Demand Side Platform 98