article thumbnail

Why should brands invest in video advertising?

Ad Beat

Even the most exquisitely crafted videos can flop if they’re never found by the right audience, however, the presence of a video itself greatly affects the most prominent SEO ranking factor: content. Overall, 83 percent of businesses globally agreed that incorporating videos in their marketing strategy has positively impacted their ROI.

article thumbnail

The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. SEO drives 1,000%+ more traffic than organic social media. The term “SEO” was coined in 1995. Dive Deeper: * SEO Keyword Research Made Easy in 2020. * Here’s how we approach it.

SEO 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best Digital Marketing Agency: Top 8 Choices for 2022

Single Grain

Online PPC advertisements provide a 200% ROI. Such tactics include: Search Engine Optimization (SEO). Do you need someone to track your advertisement ROI and manage your analytics? They do not use shady SEO strategies and hidden marketing practices to promote a business. Search Engine Marketing (SEM). Content Marketing.

Agency 52
article thumbnail

Optimizely: A unified workflow for marketers

Martech

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” We’re always testing things and wanting to get more learnings,” she said.

Marketing 108
article thumbnail

Optimizely: A unified workflow for marketers

Martech

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. “Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” “We don’t play the short game.

Marketing 123
article thumbnail

12 Key SEO Trends That Every Content Marketer Needs to Know

Single Grain

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. 60% of marketers say that inbound (SEO, blog content, etc.) In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021.

SEO 138
article thumbnail

Best Google Ads Agency: Top 5 Choices of 2022

Single Grain

ROI measurements and optimization. Unlike other channels that require months of hard work to see any meaningful results, such as SEO, Google Ads can provide almost immediate results. International SEO: How to Optimize Your Website to Capture a Global Audience. Specializes In : Paid media advertising, SEO, and content marketing.

Agency 52