Paleo AdTech

FEBRUARY 15, 2021

What is Paleo Ad Tech? It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years. Anyone who will talk to us.

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Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

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Non-Profit Ad Server First-Party Cookies Machine Learning 40

Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Today, when we march in the cookieless era, the Prebid server may even become a technology that keeps the adoption rate of the header-bidding intact in the future.

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Header Bidding Impressions Ad Tech Ad Ops 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. That information is passed directly to the publisher’s ad server.

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Header Bidding Ad Server Impressions Ad Inventory 52

Paleo AdTech

DECEMBER 10, 2023

“It was a feverish time in ad tech,” admits Urshel, when start-ups could “smell the money” despite raw memories of the recent dot-com bust. Urschel’s memories of ad tech are definitely mixed. And then the sharknado poised, as Google acquired DoubleClick for $3.1

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Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

JANUARY 18, 2022

“It was a feverish time in ad tech,” admits Urshel, when start-ups could “smell the money” despite raw memories of the recent dot-com bust. Urschel’s memories of ad tech are definitely mixed. And then the sharknado poised, as Google acquired DoubleClick for $3.1

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Lemonads

OCTOBER 6, 2020

Dynamic Templating TripleLift Dynamic Templating adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment. Ad Server TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Deep dives into the IDs.

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First-Party Cookies Cookies Header Bidding Ad Tech 69

Digiday

JULY 17, 2022

The Justice Department is likely to rebuff reported offers from Google-parent Alphabet to restructure its ad tech business with many now envisaging industry-wide changes. What I hear is whenever you use Google tech, you tend to buy more media from Google. Digiday probed the numbers and worked out potential outcomes.

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Header Bidding Ad Server Ad Tech Demand Side Platform 89

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. First signed in 2015, the renewed deal allows the broadcaster to show every match in the European rugby tournament, along with select games from the EPCR Challenge Cup.

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GDPR Cookies Agency Ad Tech 64

Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. “I’d never say never,” Brian admits, “but I like running a tech company.” TimeWarner was renamed WarnerMedia. 23, 2016.].

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Ad network Agency Ad Tech Ad Server 98

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. “I’d never say never,” Brian admits, “but I like running a tech company.” TimeWarner was renamed WarnerMedia. 23, 2016.]

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Ad network Agency Ad Tech Ad Server 52

VideoWeek

MAY 2, 2025

Comcast-owned ad tech business FreeWheel will also continue to offer its monetisation technology for premium video publishers internationally, while Thomas Bremond, former SVP & CRO, International for FreeWheel, will take on a new role of Managing Director, Comcast Advertising, International.

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