Paleo AdTech

DECEMBER 10, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media

InMobi

AUGUST 23, 2018

All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. Can a conversion rate be effectively calculated if advertisers don’t have granular insight on who viewed a video ad? By 2014, it had ballooned to more than 4.5

Advertising

Single Grain

JULY 24, 2019

Content Explorer has actually been around since 2014, but the company completely revamped it and launched the new version in April of this year. It’s getting a lot of buzz now, and with good reason: Click here to download your free guide right now! In short, it’s the most comprehensive keyword tool available right now.

SEO

Paleo AdTech

MAY 24, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media

Lemonads

AUGUST 18, 2020

What’s the most important thing to know about Taboola’s algorithm, is that it looks at two important factors which will help you figure out when and where to recommend your campaign items and those factors are: Click-Through Rate ( CTR ); Cost Per Click ( CPC ). but what can CTR and CPC do for you?

Native Advertising

Ad Beat

JULY 26, 2019

2014 Holiday campaign with Conan O’Brien and Ellen DeGeneres. PayPal (@PayPal) September 15, 2014. .” While the company did not air these commercials on TV, they purchased ad spots on Hulu, AOL, and Yahoo to deliver their marketing message to potential users. Let’s enjoy our money, not worry about it.

Conversion

Single Grain

MAY 5, 2023

The display prospecting campaign served to approximately 5 million people, achieving a click-through rate of 1.79%, which is well above the industry average of 0.1%. The CVB collaborated with their PPC agency, Simpleview, to design a multi-channel online campaign for promoting 2014 visits to Rochester, Minnesota.

ROI

Single Grain

MAY 5, 2023

From their advertising campaign, Market Square Jewelers saw these results: 25,653 clicks 478,928 impressions 5.36% click-through rate 40% sales increase 1,631.63% increase in Facebook Market Square Jewelers achieved these results with a $0.06 cost-per-click and only spending $1,495.88 over the course of six months.

A/B Testing

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Broader message, exposure and memorization rate. Higher click-through rate (10.6%). Larger space.

Display Advertising

illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Keep a close eye on key metrics like ad engagement, click-through rates, and conversions. Use A/B testing to experiment with different ad formats, messaging, and targeting options.

Advertising

Lemonads

SEPTEMBER 10, 2020

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. These units beat the conventional banner ads four times in terms of click-through rates.

Native Advertising

Single Grain

NOVEMBER 20, 2020

It syncs up with Google Search Console and helps you do things that GSC cannot do from an SEO perspective, such as improving the click-through rate of a page by testing keyword changes or meta descriptions and titles: This SaaS tool makes it extremely easy to run A/B SEO tests for specific blog posts on your site.

SEO

Single Grain

JUNE 26, 2020

As a result of adding schema tags to your website, Google can supplement your website’s search results with additional info in the form of Rich Snippets, which are proven to help click-through rate in organic search results.” To get clicks and shares, include keywords as well as power words.

SEO

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. In 2020, website security is no longer an option. 35) IoT Advertising.

Marketing

Single Grain

FEBRUARY 17, 2020

In 2014, the company leveraged a pop culture phenomenon with a slick branded video. User-generated content can see a 4X increase in click-through rates over traditionally published content and a 50% drop in cost per clicks. 4) HootSuite Leverages Pop Culture with Game of Thrones-Themed Video.

Education

Advertising to Baby Boomers

APRIL 29, 2013

Then I would’ve added it here: The Social Media - WOMM - Web Advertising Posts But the intrepid Ad Contrarian beat me to it: April 29, 2013 Online Advertisers Getting Hosed Click-through rates are abysmal. The odds of breaking through on YouTube are in the million-to-one range. c) 2003-2014 Chuck Nyren.

Advertising