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What Are Zero-Click Searches and How Do They Impact SEO?

Single Grain

Marketers invest heavily in SEO to increase website traffic and click-through rates. But what if you gain the top spot on the SERPs, but a user doesnt click your website? This is called zero-click searches, and they are becoming more common as AI search takes over.

SEO
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The WIR: Reach Doubles Down on Video, PwC Predicts AI-Powered Ads Will Fuel Media Growth, and the FCC Clears Paramount’s Skydance Merger

VideoWeek

.” The Week for Publishers Pew Research Demonstrates Sharp Impact of AI Overviews on Publisher Search Traffic New research released by Pew Research Center this week gave a broad overview of how AI overviews are impacting click-through rates.

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E-E-A-T Strategies That Guarantee Google’s Trust in 2025

Single Grain

The Evolution of E-E-A-T E-E-A-T began as E-A-T (Expertise, Authoritativeness, and Trustworthiness) in Google’s 2014 Search Quality Rater Guidelines. Before diving into specific strategies, it’s important to understand how E-E-A-T has evolved and what it means in 2025. Brands should aim to conduct E-E-A-T audits every six months.

SEO
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InMobi Insights: Brands on Mobile Advertising Trends

InMobi

This report features global and regional data from the InMobi Ad Network in 2014. Top Verticals by Effectiveness The Travel, Social Media, and Retail verticals led the way with the highest CTRs (Click Through Rates).

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6 tips for creating an engaging mobile video ad campaign

InMobi

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Marketers will spend over $1.4 billion) and 2018 ($12.71

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InMobi goes to GMIC: Day 2

InMobi

Native ads show a 50% increase in click-through rates.” We will see you in Beijing in May 2014 where CEO, Naveen Tewari , will highlight the conference! According to Ryan’s expertise, native advertisements are the future of mobile advertising. It takes many hands, voices and minds to make such an event come together.

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10 Most Important Google Ranking Factors (& How to Optimize for Them!)

Single Grain

Back in August 2014, Google announced HTTPS as a ranking signal. Moreover, a good URL structure helps Google crawl your site better, increase CTR (click-through rate) and improve user experience. Add your keyword in the URL: Adding keywords in your URL doesn’t only boost SEO, it also improves click-through rate (CTR).

SEO