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What Are Zero-Click Searches and How Do They Impact SEO?

Single Grain

Marketers invest heavily in SEO to increase website traffic and click-through rates. But what if you gain the top spot on the SERPs, but a user doesnt click your website? This is called zero-click searches, and they are becoming more common as AI search takes over.

SEO 52
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InMobi Insights: Brands on Mobile Advertising Trends

InMobi

This report features global and regional data from the InMobi Ad Network in 2014. Top Verticals by Effectiveness The Travel, Social Media, and Retail verticals led the way with the highest CTRs (Click Through Rates).

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6 tips for creating an engaging mobile video ad campaign

InMobi

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Marketers will spend over $1.4 billion) and 2018 ($12.71

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InMobi goes to GMIC: Day 2

InMobi

Native ads show a 50% increase in click-through rates.” We will see you in Beijing in May 2014 where CEO, Naveen Tewari , will highlight the conference! According to Ryan’s expertise, native advertisements are the future of mobile advertising. It takes many hands, voices and minds to make such an event come together.

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10 Most Important Google Ranking Factors (& How to Optimize for Them!)

Single Grain

Back in August 2014, Google announced HTTPS as a ranking signal. Moreover, a good URL structure helps Google crawl your site better, increase CTR (click-through rate) and improve user experience. Add your keyword in the URL: Adding keywords in your URL doesn’t only boost SEO, it also improves click-through rate (CTR).

SEO 105
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62. John Nardone – Flashtalking about Modem Media and [x+1]

Paleo AdTech

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media 52
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Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]

InMobi

All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. Can a conversion rate be effectively calculated if advertisers don’t have granular insight on who viewed a video ad? By 2014, it had ballooned to more than 4.5