VideoWeek

JUNE 14, 2023

The European Commission this morning found that Google breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business. ” Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 59

Ad Tech Ad Exchange Ad Server Advertising 59

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. So when a user plays a video, the player sends an ad request. There are two types of header bidding — client-side and server-side.

Header Bidding 72

Header Bidding Ad Server Video Ads Ad Exchange 72

VideoWeek

JUNE 16, 2023

Google Could be Forced to Sell Ad Tech Business in EU Investigation The European Commission this week found that Google has potentially breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Digiday

SEPTEMBER 8, 2022

Google’s new deadline for removing third-party cookies from its Chrome browser is the end of 2024 giving publishers, advertisers and ad tech companies another two years to figure out a solution for measuring ad performance in a privacy-compliant way. Read more about the ins and outs of ad tech here.

Media 57

Media Cookies Ad Tech Ad Exchange 57

NewProgrammatic

SEPTEMBER 8, 2021

The percentage of US users using an adblocker grew by 72% since 2014. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Automatad Inc.

JANUARY 24, 2022

The commerce side of the business was expanded as Leaf Group acquired Satchi Art in 2014, and Society6 in 2013. US Congress resolute in taking action against Big Tech companies in 2022 – CNBC. OpenX ad exchange settles with FTC over COPPA allegations – The National Law Review. Moments That Matter.

Advertising 52

Advertising SEO Pop-Up Electronics 52

VideoWeek

AUGUST 19, 2022

VidMob, an ad tech business which describes itself as an intelligent creative platform, has raised $110 million in a Series D funding round led by Shamrock Capital. VidMob launched in 2014 as a marketplace for video ad creation, matching up advertisers with video creatives in order to put together an ad.

Media 52

Media Ad Tech Agency eCommerce 52