Paleo AdTech
DECEMBER 10, 2023
She founded Drawbridge in 2011 and was its well-known CEO for eight years, making the case — largely successfully — for the validity of probabilistic methods of determining identity in marketing and advertising, where 100% accuracy is not only not requisite but almost never possible. She has a Ph.D.
Paleo AdTech
DECEMBER 10, 2023
Dave stayed on a Yahoo, a relatively happy recruit (unlike the “big personality” NYC-based Right Media crew), and was GM of Yahoo’s display ad business in North America until 2011. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft. ”
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Paleo AdTech
JUNE 22, 2021
She founded Drawbridge in 2011 and was its well-known CEO for eight years, making the case — largely successfully — for the validity of probabilistic methods of determining identity in marketing and advertising, where 100% accuracy is not only not requisite but almost never possible. She has a Ph.D.
Paleo AdTech
JANUARY 25, 2022
Dave stayed on a Yahoo, a relatively happy recruit (unlike the “big personality” NYC-based Right Media crew), and was GM of Yahoo’s display ad business in North America until 2011. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft. ”
Advertising to Baby Boomers
JANUARY 9, 2018
Television, radio, and billboard ads will continue to have the visceral power they’ve always had – if only for their sheer size, simplicity, and cutting-edge audio/visual qualities. Fewer than 8% said they were likely to purchase a product advertised on their mobile phone … Overall, just 5.2% That’s my prediction.
Monetize More
JUNE 22, 2022
Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.
Martech
MAY 13, 2022
Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Here are some things to consider to get the best out of mobile campaigns. Keep your mobile ads short and sweet.
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