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The Evolution of AI in Advertising: Machine Learning vs. Generative AI

Digital Remedy

As artificial intelligence continues to dominate headlines and industry conversations, confusion still lingers—especially around the relationship between artificial intelligence (AI) and machine learning (ML). All machine learning is AI, but not all AI is machine learning.

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Ada Announces New Office in Israel and the Appointment of Chief Product Officer

Martech Series

The company doubles down on product innovation with a new Machine Learning Center and expansion of the C-Suite team. This includes Apple’s acquisition of Primesense for $345 billion in 2011, Waze by Google for $1 billion in 2013, Mobileye by Intel in 2017 for $15.3

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Artificial Intelligence in SEO: How Is Your Website Affected?

Aronson Ads

However, to crack down on bad practices and provide users with the most relevant content, Google started implementing updates in 2011. Artificial intelligence (AI) is a technology that simulates human functions with the help of machines. With the advancement of AI in SEO, marketing teams can use it to improve their digital strategies.

SEO 98
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In Conversation: James Avery and Paulo Cunha on Kevel's Acquisition of Velocidi

Kevel

James sat down with Paulo Cunha, Velocidi's CEO, for a conversation about all things acquisition, the state of adtech and martech, and hopes for the future. PC: James, we met each other - it's a great question because the first time we spoke I think was 2011. Doing your own thing was not a thing in 2011. PC: Indeed.

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9 call analytics platforms for marketing teams to consider

Martech

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. Atlanta-based CallRail was founded in 2011. CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center.

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16 marketing automation platforms your organization should consider

Martech

ActiveCampaign’s Customer Experience Automation (CXA) platform provides businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text.

Marketing 122
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The Google anti-trust trial: A deep dive into the details

Martech

’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data. Samsung ‘shut down default search engine conversations with Microsoft for Google’ (Sept.