Remove understanding-the-most-common-auction-models-in-programmatic-advertising
article thumbnail

Understanding the Most Common Auction Models in Programmatic Advertising

InMobi

Let’s talk about auctions and auction models in programmatic advertising. How are the winners decided, since the programmatic buying model is predicated on real-time bidding? Programmatic auctions are of two types – first price and second price.

article thumbnail

What Is Ad Revenue? Ad-Based Revenue Models Explained

SODP

While publishers have a number of options when it comes to monetizing their content, the most popular remains via advertising. In the fast-paced digital landscape, the advertising-based revenue model serves as the lifeblood for most publishers. What Is Ad Revenue? How Does Ad Revenue Work?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

Do you set these ad rates yourself, or let advertisers adjust their bids? Your choices have real consequences: if costs are too high, advertisers won’t continue spending. To help set reasonable (and competitive) ad prices, we outline considerations to keep in mind when determining your pricing model and ad rates. Pricing type.

CPC 52
article thumbnail

How one startup hopes to decentralize ad exchanges to benefit publishers and agencies

Digiday

Imagine a system where everyone wins by getting rewarded fairly: publishers and advertisers in the advertising ecosystem are compensated transparently and equitably for their products and services. The programmatic advertising marketplace is essentially just a massive data marketplace,” Putley told Digiday. “I

article thumbnail

What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

Imagine your SSP as a digital auctioneer, hosting lightning-fast auctions whenever someone lands on your site. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. Here is when advertisers bid to impress your visitors with their ads. But is that the whole story?

article thumbnail

What’s the Difference Between RTB and Programmatic Advertising?

Lemonads

Even though digital marketing is completely different from traditional advertising, purchasing and selling the best ad spots remains one of the goals for success. Although direct programmatic advertising and RTB are closely related, these two media buying techniques have fundamental differences that set them apart from one another.

article thumbnail

Digital Advertising Guide

Adtelligent

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. So let’s dive in and see for ourselves. Importance.