InMobi

FEBRUARY 3, 2020

The hyper casual game market is one of the hottest spaces in the mobile app world today. The mobile gaming industry has been changed dramatically by the hyper casual genre, with these kinds of mobile games dominating the app download charts. Who Plays Top Hyper Casual Mobile Games?

Marketing 52

Marketing Entertainment Video Ads Audience 52

Martech Series

JUNE 30, 2022

announced that HotPlay, the Company’s in-game advertising (“IGA”) unit, has entered into a memorandum of understanding (MOU) with Triplecom Media PVT Ltd. The collaboration is designed to create an entertainment ecosystem in-line with both organizations’ business objectives, tapping into India’s fast-growing market.

Entertainment 90

Entertainment Advertising Marketing MarTech 90

Martech Series

JULY 22, 2022

Digital Will turns four years old and the company is commemorating the occasion by unveiling a new range of powerful marketing tools that have been quietly developed behind the scenes during the past year. Marketing Technology News: Aurora Mobile’s Subsidiary SendCloud Partners with Ding Xiang Yuan to Jointly Enhance Customer Reach.

MarTech 79

MarTech Marketing Conversion Media 79

InMobi

DECEMBER 14, 2021

While categories like travel and hospitality and micro-mobility suffered, banking and finance , as well as E-commerce and gaming, saw an unprecedented surge in usage. While categories like travel and hospitality and micro-mobility suffered, banking and finance , as well as E-commerce and gaming, saw an unprecedented surge in usage.

Marketing 52

Marketing Retail Entertainment Food 52

Monetize More

JUNE 28, 2022

This disparity is also evident across genres; for example, gaming apps earn roughly $22k per day, whereas entertainment applications earn only $3090. Ad revenue from mobile games. The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. Related Read: [link].

CPM 52

CPM Impressions CPC CPA 52

InMobi

FEBRUARY 9, 2021

In fact, there are a lot of benefits that marketers can see by moving beyond the walled garden approach to in-app advertising. In fact, there are a lot of benefits that marketers can see by moving beyond the walled garden approach to in-app advertising. The truth, however, is not so clear cut.

Communications 52

Communications Entertainment Audience Advertising 52

InMobi

DECEMBER 6, 2020

As a leading in-app SSP for both gaming and non-gaming publishers, InMobi Exchange was able to help our publisher customers leverage this surge across key markets including North America, Europe and the Asia-Pacific region. It’s a big leap for any supply-side platform (SSP) and the apps monetizing on the platform.

Header Bidding 52

Header Bidding Pop-Up Banner Mobile Ads 52