YieldBird

JUNE 14, 2023

By refreshing ads within a page or app that an active user sees, publishers can combat ad blindness, banner fatigue, and other challenges that can reduce ad viewability. Optimizing Viewability and Ad Fill Rates Ad refreshing can significantly impact ad viewability and fill rates, two critical metrics for digital publishers.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Smart-Hub

APRIL 29, 2024

All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. This way, the required amount of manual work is reduced significantly, but it’s still essential to follow two critical recommendations.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Monetize More

SEPTEMBER 28, 2022

When it comes to desktop ad density, most of the time publishers are flying blind. There are text ads, image ads, video ads, banner ads…you name it! 2- Diversify your ad units: Using both high-impact ads with standard display advertising will improve your overall ad revenue and reduce the amount of ad clutter on your page.

Mobile Ads 52

Mobile Ads Impressions Rich Media Video Ads 52

Smart-Hub

OCTOBER 24, 2022

AI technology reduces the amount of human labor as well as increases sales efficiency. Such advertising is still not very popular, but it is worth noting that its conversion rate is much better than in the same social networks due to the high level of user concentration and lack of banner blindness to this type of information transfer.

Advertising 40

Advertising Cookies Banner Machine Learning 40

Brid.tv

DECEMBER 23, 2022

Banner Ads Video Ads Interstitial Ads Native Ads Rewarded Ads Playable Ads Banner ads show up within rectangular ad spaces, usually along one of the edges of the screen. This fee can be reduced to 15% if the publisher applies for the Small Business Program and makes $1 million or less annually. In-App Ad Formats.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

Lemonads

JUNE 28, 2020

Native Advertising is Hard to Ignore As mentioned above, with so many ads shown across all platforms in this modern world, people have learned to turn a blind eye to advertisements, and many people even use ad-blocking software to remove them entirely. Another perk of that type of ads is that it reduces the so-called “ad fatigue”.

Native Advertising 52

Native Advertising Advertising Banner Fashion 52

Monetize More

AUGUST 18, 2022

It is also important to analyze user intent when choosing ad formats-will banner ads be effective? Increasing the flexibility of ad placements on your website allows you to reduce the chances of having none of your ads displayed because you’ve opened up the number of potential advertisers available to bid on them. Ad Refreshes.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Single Grain

AUGUST 16, 2023

The justification is simple: Viewers who see static, repeating adverts get indifferent to your message, a condition known as banner blindness. By using the strategies at your disposal, you may plan a future in which your ROI increases, your brand stands out as an example of excellence, and your cost per acquisition is reduced.

CPA 52

CPA A/B Testing Machine Learning Conversion 52

Single Grain

OCTOBER 19, 2022

adults spent an average of 13 hours 21 minutes per day with media in 2020 — contributes to our banner blindness , i.e. people’s tendency to ignore page elements that they perceive (correctly or incorrectly) to be ads. How can you reduce this choice paralysis? This will reduce decision-making fatigue in some customers.

Conversion 59

Conversion Pop-Up Conversion Rate A/B Testing 59

Single Grain

APRIL 28, 2020

This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them.

Marketing 141

Marketing Audience Media ROI 141